Promoting Xbox Game Studios’ Forza Horizon 5, this film titled “The Getaway Driver” from 215 McCann, focuses on a man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “get away,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself.
In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears–but his hunger for adventure lives on.
Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring the commercial was both inclusive and sustainable.
Credits
Client Microsoft/Xbox Agency 215 McCann Scott Duchon, chief creative officer; Nichole Geddes, creative director; Ashley Suarez Wood, sr. copywriter; Savannah Hicks, sr. art director; Mandi Holdorf, director of integrated production; Christine Hurty, sr. producer; Brian Wakabayashi, Sam Chotiner, director of strategy; Ryan Riley, strategy director; Christian Stewart, sr. strategist. Production Caviar Los Perez, directors; Michael Sagol, managing director; Kim Dellara, exec producer/partner; Casey Wooden, head of production; Javier Alejandro, producer; Pau Caustejon, DP. Production Services Company The Lift Magali Sagarra, line producer; Bernardo Jasso, 1st AD; Rene Cornu, precision/stunt driver; Paulina Maqueda, casting, Monica Bidault, production designer; Paoula Alfaro, wardrobe designer. Editorial Rock Paper Scissors LA Jamie Foord, editor; Dominic Wendel, assistant editor; Lauren Pullano, producer; Shada Shariatzdeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. VFX The Mill James Allen, creative director/VFX supervisor/shoot supervisor/2D lead artist; Ari Davis, exec producer; Bret Aros, producer; Matt Bohner, 3D lead artist; Jerome Knight, Katerina Arroyo, Jake Albers, Abigail Riegel, Mike Miller, Kai Chun Tsai, Kevin Diaz, 2D artists; Michael Lori, Elizabeth Hammer, Jae Jun Yi, Jason Huang, Robert Chapman, Yongho Kim, Ziming Liu, Nicholas Damico, Scott Fritts, 3D artists; Chris “Badger” Knight, John Shirley, finish artists; Bill Lu, Bill Mather, matte painting; Greg Park, Greg Rubner, motion graphics; Sarah Abiharb, production coordinator. Color Alex Gregory, Paul Yacono, colorists; Rory Leighton, Logan Highlen, Gemma Parr, Charles Brown, Billy Dawson, Cristina Giribets, color assist; Denise Brown color producer.. Music Walker, bicoastal Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, sr. producer; Juan Carlos Enriquez, composer. Licensed Track: Mucha Muchacha by Esquivel. Sound Design Brian Emrich. Additional Sound Design Beacon Street Studios, Venice, Calif. Rommel Molina, additional sound design; Lindsey Lerman, producer. Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, engineer; Lindsey Lerman, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
