Promoting Xbox Game Studios’ Forza Horizon 5, this film titled “The Getaway Driver” from 215 McCann, focuses on a man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “get away,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself.
In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears–but his hunger for adventure lives on.
Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring the commercial was both inclusive and sustainable.
Credits
Client Microsoft/Xbox Agency 215 McCann Scott Duchon, chief creative officer; Nichole Geddes, creative director; Ashley Suarez Wood, sr. copywriter; Savannah Hicks, sr. art director; Mandi Holdorf, director of integrated production; Christine Hurty, sr. producer; Brian Wakabayashi, Sam Chotiner, director of strategy; Ryan Riley, strategy director; Christian Stewart, sr. strategist. Production Caviar Los Perez, directors; Michael Sagol, managing director; Kim Dellara, exec producer/partner; Casey Wooden, head of production; Javier Alejandro, producer; Pau Caustejon, DP. Production Services Company The Lift Magali Sagarra, line producer; Bernardo Jasso, 1st AD; Rene Cornu, precision/stunt driver; Paulina Maqueda, casting, Monica Bidault, production designer; Paoula Alfaro, wardrobe designer. Editorial Rock Paper Scissors LA Jamie Foord, editor; Dominic Wendel, assistant editor; Lauren Pullano, producer; Shada Shariatzdeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. VFX The Mill James Allen, creative director/VFX supervisor/shoot supervisor/2D lead artist; Ari Davis, exec producer; Bret Aros, producer; Matt Bohner, 3D lead artist; Jerome Knight, Katerina Arroyo, Jake Albers, Abigail Riegel, Mike Miller, Kai Chun Tsai, Kevin Diaz, 2D artists; Michael Lori, Elizabeth Hammer, Jae Jun Yi, Jason Huang, Robert Chapman, Yongho Kim, Ziming Liu, Nicholas Damico, Scott Fritts, 3D artists; Chris “Badger” Knight, John Shirley, finish artists; Bill Lu, Bill Mather, matte painting; Greg Park, Greg Rubner, motion graphics; Sarah Abiharb, production coordinator. Color Alex Gregory, Paul Yacono, colorists; Rory Leighton, Logan Highlen, Gemma Parr, Charles Brown, Billy Dawson, Cristina Giribets, color assist; Denise Brown color producer.. Music Walker, bicoastal Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, sr. producer; Juan Carlos Enriquez, composer. Licensed Track: Mucha Muchacha by Esquivel. Sound Design Brian Emrich. Additional Sound Design Beacon Street Studios, Venice, Calif. Rommel Molina, additional sound design; Lindsey Lerman, producer. Audio Post Beacon Street Studios, Venice, Calif. Rommel Molina, engineer; Lindsey Lerman, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
