AICP's Next Awards–which recognize the cutting edge of innovative, next generation advertising/branding–needed an introductory piece befitting the occasion of its awards ceremony, an intro leading into the presentation of stellar Next-honored work.
Up to the task was MPC which produced a stirring, space exploration-themed intro.
CreditsVisual Effects/Animation: MPC New York; Jesse Kurnit, exec producer; Angela Foster, Shane Dolly, producers; Ashley Bernes, 3D lead; Jacob Fradkin, Francisco Fraga, Monica Manalo, Liz Martin, Jemmy Molero, 3D team. Seif Boutella, 2D lead; Karen Weiss, Giulia Bartra, Warren Paleos, 2D team; James Tillett, colorist. (Toolbox: Photoshop, After Effects, C4D, Maya, Nuke) Agency: none; Production: MPC Creative, New York Andrei Juradowich, director; Christian Haberkern, Abby Chang, Daniel Uribe, designers
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More