Agency 180LA and animation studio House of Colors have teamed on two new global films that tell the stories of refugee children to support UNICEF’s commemoration of 70 years of work for children. The animated films–an extension of the award-winning Unfairy Tales series–are intended to help break down discrimination and encourage viewers to feel empathy for the millions of children across the world who are living as refugees.
Unfairy Tales: The Next Chapter–Mustafa and Unfairy Tales: The Next Chapter–Malak are follow-up films to the original, award-winning animated films released in March 2016 that feature true stories of child refugees Malak and Mustafa. Their harrowing journeys from Syria, the horror they fled and the challenges they faced when they reach the end of their journeys serve as reminders that acts of kindness and a helping hand are paramount to the successful transition of children in their new communities. The original March 2016 release, the Malak and the Boat short, topped SHOOT’s Best of The Best Work You May Never See gallery in 2016, as well as our 2016 lineup of VFX/Animation Chart entries.
More than half a billion people have heard the stories of Malak and Mustafa through earned media for the first two original films across 176 countries, widening exposure and perspectives to the issue. The campaign has garnered more than 30 awards around the world, including the Cannes Lions Grand Prix for Good.
Now Unfairy Tales: The Next Chapter shorts show us what has since happened to Malak and Mustafa. Eduardo Marques, executive creative director at 180LA, said, “We’re happy to share they’ve found new homes in Germany, but we all need to be reminded that these kids need to be welcomed into their new community and no act of kindness is too small.”
The new films have launched on UNICEF’s social channels, including Twitter, Facebook and Snapchat. The series forms part of UNICEF’s #actofhumanity global initiative encouraging people to show acts of humanity towards refugees and migrant children and young people.
CreditsClient UNICEF Agency 180LA William Gelner, chief creative officer, Michael Allen, CEO; Rafael Rizuto, Eduardo Marques, executive creative directors; Dave Cuccinello, David Povill, creative directors; Natasha Wellesley, director of integrated production; Jason Lau, art and content producer; Ryan Schmidt, digital producer. Animation Studio House of Colors Adhemas Batista, designer-director; Andre Holzmeister, script & director/CGI; Adhemas Batista, Andre Holzmeister, visual direction; Jonathan Marshall, Andre Holzmeister, Adhemas Batista, character design; Jonathan Marshall, Adhemas Batista, concept art and storyboards; Ricardo Almeida, Guilherme Neder, animatic; Luiz Abud, project manager; Rodrigo Augusto, render wrangler. Rendering sponsored by: RebusFarm GmbH/Reederservice. Editorial Melvin Editorial Dave Groseclose, editor; Brian Scharwath, postproduction manager. Sound Design/Music Hefty Audio Edu Lake, Elisa Gatti. Audio Mixing/Sound Design Therapy Studios Eddie Kim, mix; Eddie Kim, Justin Lebens, sound design; Brandon Kim, audio assistant; Joe DiSanto, exec producer; Allegra Bartlett, head of production.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More