Taylor Steele of Bully Pictures directed this documentary short chronicling professional big wave surfer Ian Walsh’s quest to find a wave that had never been surfed before–a ghost wave. Walsh deployed the HP Pavilion x360 hybrid notebook/tablet to help him find surfing nirvana.
“Technology and surfing might seem like an odd pairing until you realize how much big wave surfers use and depend on technology to track down these monster waves,” said William Gelner, chief creative officer of 180LA, the agency behind the short and the overall “#BendTheRules” campaign to show how a computer that bends in half (the x360 has a 360-degree hinge) can help people bend the rules of what’s possible.
Credits
Client Hewlett-Packard Agency 180LA William Gelner, executive creative director; Adam Groves, Zac Ryder, creative directors; Mike Van Linda, copywriter; Brandon Sides, art director; Natasha Wellesley, head of production; David Emery, sr. producer. Production Bully Pictures Taylor Steele, director; Starr Whitesides, camera; Jeff Tannebring, producer. Editorial Whitehouse Post Brandon Porter, editor; Evan Cunningham, producer; Joni Williamson, exec producer. Post/VFX Carbon VFX Peter Mayer, lead Flame; Marlo Baird Kinsey, exec producer; Nick Vassil, associate producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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