Register

    180LA, Director Peter Thwaites “Discover Your Wings” For University of Phoenix

    By SHOOTUpdated:No Comments9480 Views

    For a parent who juggles work, life and family, time is precious. But University of Phoenix’s latest national campaign out of agency 180OLA, “Discover Your Wings,” shows that it's possible to pursue a degree while juggling multiple responsibilities.

    The campaign includes this :60 broadcast commercial–directed by Peter Thwaites of The Corner Shop–which features a boy reading the University of Phoenix’s original book, The Dragon Who Learned to Fly, co-authored by 180LA art director Elizabeth Lay and 180LA copywriter Jim Goodrich. The story focuses on a mother dragon who was always too busy to learn to fly–until a bird taught her how. The dragon’s story parallels the struggles University of Phoenix students face each and every day–handling daily duties and making a living yet still striving to get an education to better their station in life.

    The campaign honors and recognizes the University’s working parents, who’ve found the strength and support to go after their goals while never losing sight of what’s important. More than one million University of Phoenix alumni have proven earning a degree can work with the busiest of schedules. Short, manageable courses, a mobile-friendly online classroom and 24/7 support are just some of the ways University of Phoenix helps working adults rise.

    To fully bring the narrative to life, University of Phoenix has self-published The Dragon Who Learned to Fly in conjunction with the campaign launch, which also includes online video, email and social.

    Credits

    Client University of Phoenix Agency 180LA Al Moseley, global president & chief creative officer; Stuart Brown, executive creative director; Jason Rappaport, group creative director; Brian Farkas, Tylynne McCauley, creative directors; Jim Goodrich, Jake Altman, copywriters; Elizabeth Lay, Morgan Klein, art directors; David Emery, head of production; Dave Lambert, sr. producer; Marissa Mackel, producer; Joe Schiffer, editorial; Kaleen Ogden, head of strategy; Maggie Speciale, strategy director; Lauren Murphy, digital engagement strategist. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Jay Shapiro, producer. Editorial Work Editorial Stewart Reeves, editor; Leah Turner, assistant editor; Marlo Baird, exec producer; Grace Rehorn, producer. Audio Lime Studios Loren Silber, mixer. Music Walker Danielle Soury, creative director; Stephanie Pigott, music supervisor. VFX/Post MPC Elexis Stearn, exec producer; Mark Driscoll, Stefanie Na, producers; Mark Gethin, colorist; Damian Winterbottom, color producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:180LAPeter ThwaitesThe Corner Shop



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

    MySHOOT Profiles


    Add A Comment