For a parent who juggles work, life and family, time is precious. But University of Phoenix’s latest national campaign out of agency 180OLA, “Discover Your Wings,” shows that it's possible to pursue a degree while juggling multiple responsibilities.
The campaign includes this :60 broadcast commercial–directed by Peter Thwaites of The Corner Shop–which features a boy reading the University of Phoenix’s original book, The Dragon Who Learned to Fly, co-authored by 180LA art director Elizabeth Lay and 180LA copywriter Jim Goodrich. The story focuses on a mother dragon who was always too busy to learn to fly–until a bird taught her how. The dragon’s story parallels the struggles University of Phoenix students face each and every day–handling daily duties and making a living yet still striving to get an education to better their station in life.
The campaign honors and recognizes the University’s working parents, who’ve found the strength and support to go after their goals while never losing sight of what’s important. More than one million University of Phoenix alumni have proven earning a degree can work with the busiest of schedules. Short, manageable courses, a mobile-friendly online classroom and 24/7 support are just some of the ways University of Phoenix helps working adults rise.
To fully bring the narrative to life, University of Phoenix has self-published The Dragon Who Learned to Fly in conjunction with the campaign launch, which also includes online video, email and social.
CreditsClient University of Phoenix Agency 180LA Al Moseley, global president & chief creative officer; Stuart Brown, executive creative director; Jason Rappaport, group creative director; Brian Farkas, Tylynne McCauley, creative directors; Jim Goodrich, Jake Altman, copywriters; Elizabeth Lay, Morgan Klein, art directors; David Emery, head of production; Dave Lambert, sr. producer; Marissa Mackel, producer; Joe Schiffer, editorial; Kaleen Ogden, head of strategy; Maggie Speciale, strategy director; Lauren Murphy, digital engagement strategist. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Jay Shapiro, producer. Editorial Work Editorial Stewart Reeves, editor; Leah Turner, assistant editor; Marlo Baird, exec producer; Grace Rehorn, producer. Audio Lime Studios Loren Silber, mixer. Music Walker Danielle Soury, creative director; Stephanie Pigott, music supervisor. VFX/Post MPC Elexis Stearn, exec producer; Mark Driscoll, Stefanie Na, producers; Mark Gethin, colorist; Damian Winterbottom, color producer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More