This short highlights Virtual Senior Centers, one of the initiatives in the Connections Project from telecom company Cox Communications.
The two-minute film from agency 180LA and directed by Josh Nussbaum of production house m ss ng p eces introduces us to active senior citizens at the Oasis Senior Center in San Diego who are reunited virtually with their communities and friends after senior centers across the country were forced to close their doors due to the pandemic. We see the elderly folks’ joy as they virtually connect for the first time to take group art, exercise, philosophy class and other activities.
CreditsClient Cox Communications Agency 180LA, Playa Vista, Calif. Al Moseley, chief creative officer; Mike Bokman, executive creative director; Jason Rappaport, group creative director; Brian Farkas, Tylynne Mccauley, creative directors; Emma Zakes Green, copywriter; Elizabeth Lay, sr. art director; Bryan Sweeney, head of production; Mauricio Barreda, strategist. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Brian Latt, Ari Kuschnir, Dave Saltzman, Edward Grann, exec producers. Editorial Cabin Editing Company Scott Butzer, editor. Audio Post Lime Studios Rohan Young, mixer. Color Grade & Online MPC Ricky Gausis
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More