This short highlights Virtual Senior Centers, one of the initiatives in the Connections Project from telecom company Cox Communications.
The two-minute film from agency 180LA and directed by Josh Nussbaum of production house m ss ng p eces introduces us to active senior citizens at the Oasis Senior Center in San Diego who are reunited virtually with their communities and friends after senior centers across the country were forced to close their doors due to the pandemic. We see the elderly folks’ joy as they virtually connect for the first time to take group art, exercise, philosophy class and other activities.
Credits
Client Cox Communications Agency 180LA, Playa Vista, Calif. Al Moseley, chief creative officer; Mike Bokman, executive creative director; Jason Rappaport, group creative director; Brian Farkas, Tylynne Mccauley, creative directors; Emma Zakes Green, copywriter; Elizabeth Lay, sr. art director; Bryan Sweeney, head of production; Mauricio Barreda, strategist. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Brian Latt, Ari Kuschnir, Dave Saltzman, Edward Grann, exec producers. Editorial Cabin Editing Company Scott Butzer, editor. Audio Post Lime Studios Rohan Young, mixer. Color Grade & Online MPC Ricky Gausis
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
