This short highlights Virtual Senior Centers, one of the initiatives in the Connections Project from telecom company Cox Communications.
The two-minute film from agency 180LA and directed by Josh Nussbaum of production house m ss ng p eces introduces us to active senior citizens at the Oasis Senior Center in San Diego who are reunited virtually with their communities and friends after senior centers across the country were forced to close their doors due to the pandemic. We see the elderly folks’ joy as they virtually connect for the first time to take group art, exercise, philosophy class and other activities.
Credits
Client Cox Communications Agency 180LA, Playa Vista, Calif. Al Moseley, chief creative officer; Mike Bokman, executive creative director; Jason Rappaport, group creative director; Brian Farkas, Tylynne Mccauley, creative directors; Emma Zakes Green, copywriter; Elizabeth Lay, sr. art director; Bryan Sweeney, head of production; Mauricio Barreda, strategist. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Brian Latt, Ari Kuschnir, Dave Saltzman, Edward Grann, exec producers. Editorial Cabin Editing Company Scott Butzer, editor. Audio Post Lime Studios Rohan Young, mixer. Color Grade & Online MPC Ricky Gausis
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
