This short highlights Virtual Senior Centers, one of the initiatives in the Connections Project from telecom company Cox Communications.
The two-minute film from agency 180LA and directed by Josh Nussbaum of production house m ss ng p eces introduces us to active senior citizens at the Oasis Senior Center in San Diego who are reunited virtually with their communities and friends after senior centers across the country were forced to close their doors due to the pandemic. We see the elderly folks’ joy as they virtually connect for the first time to take group art, exercise, philosophy class and other activities.
Credits
Client Cox Communications Agency 180LA, Playa Vista, Calif. Al Moseley, chief creative officer; Mike Bokman, executive creative director; Jason Rappaport, group creative director; Brian Farkas, Tylynne Mccauley, creative directors; Emma Zakes Green, copywriter; Elizabeth Lay, sr. art director; Bryan Sweeney, head of production; Mauricio Barreda, strategist. Production m ss ng p eces Josh Nussbaum, director; Kate Oppenheim, Brian Latt, Ari Kuschnir, Dave Saltzman, Edward Grann, exec producers. Editorial Cabin Editing Company Scott Butzer, editor. Audio Post Lime Studios Rohan Young, mixer. Color Grade & Online MPC Ricky Gausis
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
