Agency 180 Amsterdam created this :60 TV spot for Amstel Russia. Titled “Pass It On” and directed by Bjoern Ruehmann of Blink Productions in London, the commercial represents the start of the Serious About Beer and Friendship campaign, celebrating the spirit of friendship, which has existed ever since the beer was created by two friends in 1870. It is the first major piece of work for Heineken Russia to be created by 180 Amsterdam since winning the business in a competitive pitch, in late 2015.
Breaking across Russia starting this month, “Pass It On” is set in a timeless European village, rich in characters, humanity and charm. It depicts a group of friends ordering an Amstel for their absent friend and passing it along to him, via a chain of assorted townspeople on foot, bike, car, truck and boat.
Al Moseley, president and CCO, 180 Amsterdam, commented, “This is the sort of project that 180 Amsterdam loves. Getting under the skin of our audience with extensive research into the importance of friendship within Russian culture and turning that into a beautiful and charming campaign that elevates the brand to a new level.”
Client Amstel–Heineken Russia Agency 180 Amsterdam Al Moseley, president/chief creative officer; Dan Treichel, Dave Canning, executive creative directors; Edward Ryder, art director; Francesco Grandi, copywriter; Bethany Papenbrock, executive producer; Ben Armistead, planner. Production Blink Productions, London Bjoern Ruehmann, director; Justin Brown, DP; Patrick Craig, producer; Ben Sharpe, exec producer; Steve Summersgill, production designer. Editorial Trim, London Thomas Grove Carter, editor; Jemma Daniel, Harriet Cawley, producers. Online Edit Electric Theatre Collective Serena Noorani, producer. Finishing/VFX/Telecine Cheat, London Toby Tomkins, colorist; Lily Cleasby, producer. Music/Sound Soundtree Luis Almau, composer; Henning Knoepfel, sound designer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More