Agency 180 Amsterdam created this :60 TV spot for Amstel Russia. Titled “Pass It On” and directed by Bjoern Ruehmann of Blink Productions in London, the commercial represents the start of the Serious About Beer and Friendship campaign, celebrating the spirit of friendship, which has existed ever since the beer was created by two friends in 1870. It is the first major piece of work for Heineken Russia to be created by 180 Amsterdam since winning the business in a competitive pitch, in late 2015.
Breaking across Russia starting this month, “Pass It On” is set in a timeless European village, rich in characters, humanity and charm. It depicts a group of friends ordering an Amstel for their absent friend and passing it along to him, via a chain of assorted townspeople on foot, bike, car, truck and boat.
Al Moseley, president and CCO, 180 Amsterdam, commented, “This is the sort of project that 180 Amsterdam loves. Getting under the skin of our audience with extensive research into the importance of friendship within Russian culture and turning that into a beautiful and charming campaign that elevates the brand to a new level.”
Client Amstel–Heineken Russia Agency 180 Amsterdam Al Moseley, president/chief creative officer; Dan Treichel, Dave Canning, executive creative directors; Edward Ryder, art director; Francesco Grandi, copywriter; Bethany Papenbrock, executive producer; Ben Armistead, planner. Production Blink Productions, London Bjoern Ruehmann, director; Justin Brown, DP; Patrick Craig, producer; Ben Sharpe, exec producer; Steve Summersgill, production designer. Editorial Trim, London Thomas Grove Carter, editor; Jemma Daniel, Harriet Cawley, producers. Online Edit Electric Theatre Collective Serena Noorani, producer. Finishing/VFX/Telecine Cheat, London Toby Tomkins, colorist; Lily Cleasby, producer. Music/Sound Soundtree Luis Almau, composer; Henning Knoepfel, sound designer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More