Agency 180 Amsterdam created this :60 TV spot for Amstel Russia. Titled “Pass It On” and directed by Bjoern Ruehmann of Blink Productions in London, the commercial represents the start of the Serious About Beer and Friendship campaign, celebrating the spirit of friendship, which has existed ever since the beer was created by two friends in 1870. It is the first major piece of work for Heineken Russia to be created by 180 Amsterdam since winning the business in a competitive pitch, in late 2015.
Breaking across Russia starting this month, “Pass It On” is set in a timeless European village, rich in characters, humanity and charm. It depicts a group of friends ordering an Amstel for their absent friend and passing it along to him, via a chain of assorted townspeople on foot, bike, car, truck and boat.
Al Moseley, president and CCO, 180 Amsterdam, commented, “This is the sort of project that 180 Amsterdam loves. Getting under the skin of our audience with extensive research into the importance of friendship within Russian culture and turning that into a beautiful and charming campaign that elevates the brand to a new level.”
Client Amstel–Heineken Russia Agency 180 Amsterdam Al Moseley, president/chief creative officer; Dan Treichel, Dave Canning, executive creative directors; Edward Ryder, art director; Francesco Grandi, copywriter; Bethany Papenbrock, executive producer; Ben Armistead, planner. Production Blink Productions, London Bjoern Ruehmann, director; Justin Brown, DP; Patrick Craig, producer; Ben Sharpe, exec producer; Steve Summersgill, production designer. Editorial Trim, London Thomas Grove Carter, editor; Jemma Daniel, Harriet Cawley, producers. Online Edit Electric Theatre Collective Serena Noorani, producer. Finishing/VFX/Telecine Cheat, London Toby Tomkins, colorist; Lily Cleasby, producer. Music/Sound Soundtree Luis Almau, composer; Henning Knoepfel, sound designer.
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More