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    Yahoo tries to get more fashionable with Polyvore purchase

    By SHOOTUpdated:No Comments1024 Views
    This January 14, 2015 photo shows signage outside Yahoo's headquarters in Sunnyvale, Calif. (AP file photo)
    SAN FRANCISCO (AP) --

    Yahoo is buying style-tip specialist Polyvore in its latest attempt to become a more fashionable place to advertise.

    Financial terms of the deal announced Friday aren't being disclosed, signaling the price of the acquisition isn't considered to be significant.

    Polyvore is an 8-year-old startup that specializes in connecting merchants with consumers browsing for ideas on clothing, health, beauty and home decor products. Good Housekeeping magazine once dubbed the service a "fashionista's playground."

    Yahoo plans to tap into Polyvore's taste-making skills and loyal consumer following to sell more ads in its digital magazines focusing on style and beauty. The acquisition will join dozens of other mostly small deals that have been engineered by Yahoo CEO Marissa Mayer during the past three years in an attempt to boost advertising sales.

    The results have been lackluster so far, barely budging Yahoo's revenue.

    Earlier this week, Yahoo released a financial forecast calling for little or no growth in its revenue, after subtracting ad commissions, during the current quarter that will end in September.

    The acquisition, which hasn't closed yet, will mark a homecoming for three of Polyvore's co-founders, Jianing Hu, Guangwei Yuan and Pasha Sadri. They are all former Yahoo engineers.

    Polyvore's website will continue to operate after the deal is completed, according to Yahoo.

    Tags:PolyvoreYahoo



    Kevin Costner to receive MPSE Filmmaker Award; Greg Hedgepath named recipient of MPSE Career Achievement honor

    Thursday, November 21, 2024
    Kevin Costner (photo courtesy of Kevin Costner)

    Motion Picture Sound Editors (MPSE) will present Oscar®-winning filmmaker and actor Kevin Costner with the 2025 MPSE Filmmaker Award, bestowed annually to a filmmaker of distinction. And supervising sound editor Greg Hedgepath will receive the Career Achievement Award for his prolific career in sound editing. Both awards will be presented during MPSE’s 72nd Annual Golden Reel Awards Gala on February 23, 2025 at the Ebell Theatre in Los Angeles.

    The MPSE Filmmaker Award is bestowed upon an individual outside the sound community whose career has demonstrated a great appreciation and understanding of the impact of sound editing. The MPSE Career Achievement Award is presented to a person whose career has made a significant impact on the sound community through exemplary work, service or leadership.

    “Kevin Costner has captivated audiences with his powerful storytelling throughout his illustrious career,” said MPSE president David Barber. “From epic Westerns to poignant dramas, his use of sound as an integral component of his cinematic storytelling has stirred our emotions and immersed viewers in the worlds he’s created for decades. This passion for sound is abundantly clear in his latest ambitious project, the Horizon saga. We are thrilled to honor him with the Filmmaker Award, recognizing his exceptional contributions to the art of storytelling through sound in film and television.”

    Barber added, “Greg Hedgepath is a true titan in the world of sound. His contributions to cinema are immense, spanning decades and encompassing a remarkable range of genres. From the heart-pounding intensity of ‘Speed’ and ‘Twister’ to the nuanced drama of ‘Selma’ and ‘Straight Outta Compton’, Greg’s work has consistently elevated... Read More

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