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    WTVR, Groupe TVA, YES Network among big winners at Promax Station Summit Awards

    By SHOOTUpdated:No Comments2408 Views
    Marshall Hites, recipient of the Promax Lifetime Achievement Award
    LAS VEGAS --

    Television stations from Dallas/Fort Worth, Montréal, New York City and Richmond, Va., were some of the big winners at the 2019 Promax Awards at Station Summit, the annual celebration of the best marketing and promotion in the broadcasting industry. The award presentation took place on Thursday (6/20) at the annual Promax Station Summit at The Mirage in Las Vegas.

    WTVR Richmond, Va.; Montréal-based Groupe TVA; Dallas/Ft. Worth-based KXAS Brand Marketing; and New York-based YES Network led the winners’ list this year.

    Other stations taking home multiple awards included KADN Lafayette, La.; WGN Chicago; WCIU Chicago; KTVT Dallas; KVVU Las Vegas; and WWBT Richmond, Va. The full list of winners can be found here.

    Kevin Frazier, co-anchor for Entertainment Tonight, presided over the luncheon ceremony at The Mirage in Las Vegas.

    The awards are presented by Promax, the global trade association for the media marketing profession. The awards honor outstanding achievement in local broadcast marketing — the campaigns that build loyal viewership and create the local television brands that are vital partners in community life in cities and towns across North America.

    Gold and Silver awards are handed out in categories honoring everything from the best weather programming spot to the funniest promo. Each year, work is entered by individual stations, network in-house creative groups, or station groups and their parent companies.

    Also Marshall Hites, Tribune Broadcasting’s senior vice president, marketing and creative services, was awarded the 2019 Promax Lifetime Achievement Award. This award is the association’s highest honor, bestowed by the Board of Directors in recognition of outstanding achievement over the course of a career dedicated to celebrating excellence, driving talent, and connecting people.

    Hites is an award-winning broadcast marketing executive with over 50 years in local television. He oversees brand management, advertising, on-air promotion, graphics, and design areas for Tribune Media’s 42 broadcast stations. Each of the individual station creative directors work directly with Hites on these and other matters related to the station’s branding, competitive positioning, and creative endeavors.

    Tags:Marshall HitesPromaxPromax Station Summit



    Football Practice Preps Nikki Glaser For Hosting The Golden Globes

    Thursday, December 26, 2024
    Nikki Glaser stands on the field after NFL football game between the Los Angeles Chargers and the Denver Broncos, Thursday, Dec. 19, 2024, in Inglewood, Calif. (AP Photo/Eric Thayer)

    What do Tom Brady, Taylor Swift and comedy have to do with learning about football?

    In the case of Nikki Glaser, it is all intertwined.

    Glaser has become a familiar face to football fans this season. Her breakthrough performance at the Tom Brady Roast on May 5 paved the way for five appearances on Amazon Prime Video's "Thursday Night Football" postgame show.

    Before last Thursday's game between the Denver Broncos and Los Angeles Chargers, Glaser said doing her "Late Hits" segment was a no-brainer following her success at the Brady roast.

    "The football audience is kind of familiar with me already. It's one that is OK with me not knowing every detail about football or expecting me to be an expert about it because I was who I was on the Brady Roast. I kind of admitted to not really following football that much," Glaser said. "And I became a fan of Tom Brady and the sport in doing it through that process. So then I was like, 'Let me just keep learning about football through joking about it.' And that was kind of my goal."

    Glaser admits her knowledge of football is not all the way there yet. Still, it is further ahead than it was a year ago when she started casually watching Chiefs games due to Swift's relationship with Kansas City tight end Travis Kelce.

    And mostly then, it was to see when Swift appeared on screen.

    However, Glaser decided to start learning more about the game, which she compared to trying to learn a new language.

    "I went my whole life putting on blinders because I was just scared to look stupid if I tried to learn. I always thought football fans would be really judgmental and cruel about my lack of knowledge. But they're not," Glaser said. "They're eager for you to understand and... Read More

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