In this May 21, 2019 file photo, Will Smith, right, kisses Jada Pinkett Smith as they arrive at the premiere of "Aladdin" at the El Capitan Theatre in Los Angeles. (Photo by Chris Pizzello/Invision/AP, File)
LOS ANGELES (AP) --
Will and Jada Pinkett Smith are looking to expand their brands under a new corporate umbrella.
The Hollywood power couple on Wednesday announced the launch of a new media venture.
According to a statement, Westbrook Inc. will be a cross-platform holding company "formed to execute the Smith family's global content and commerce business strategy."
In a statement, the couple said Westbrook's mission is "to spread positive ideas, art and products that entertain and empower the greatest number of lives."
Westbrook Studios will serve as the studio home to all new premium TV and motion picture projects. It currently serves "Red Table Talk," the Facebook Watch series featuring Jada Pinkett Smith, Willow Smith and Adrienne Banfield-Norris.
The company will also develop projects as starring vehicles for Will Smith.
This image released by Hallmark Media shows Hunter King, left, and Tyler Hynes in a scene from "Holiday Touchdown: A Chiefs Love Story. (Joshua Haines/Hallmark Media via AP)
Two new Christmas TV movies have a Taylor Swift connection that her fans would have no problem decoding.
"Christmas in the Spotlight" debuts Saturday on Lifetime. It stars Jessica Lord as the world's biggest pop star and Laith Wallschleger as a pro football player, who meet and fall in love โ not unlike Swift and her boyfriend, Kansas City Chiefs tight end Travis Kelce.
"It's clearly inspired by Taylor and Travis, but I don't know them and I don't know what is going on behind the scenes. I only know what's been put out there," said Eirene Tran Donohue, a longtime, devoted fan who jumped at the opportunity to write a script even loosely based on her favorite musician.
She was inspired by the couple's support of each other's accomplishments, particularly Kelce's ease with dating the star despite the glare of the spotlight, adding, "I love the way that he celebrates her."
Tran Donohue wants fellow Swift fans to know she wrote the script with them in mind.
"There are so many Easter eggs," she said of little details added that a Swift fan would pick up on. "I put in as many as I could."
Then, on Nov. 30, Hallmark will air "Holiday Touchdown: A Chiefs Love Story." Instead of a nod to Swift, it's an ode to family traditions and bonding, like rooting for a sports team. Hallmark's headquarters is also in Kansas City, so it makes sense why the company chose the Chiefs to be highlighted.
In this story, written by Julie Sherman Wolfe, sparks fly when a new employee for the Chiefs organization (Tyler Hynes) meets a woman โ played by Hunter King โ whose family's dedication to the team goes back generations.
Sherman Wolfe, a San Francisco 49ers fan, said she got the call a week after Super Bowl LVIII, when the Chiefs... Read More