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    We Fly Coach hires Sukumalanand as EP in Bangkok office

    By SHOOTUpdated:No Comments2274 Views
    Poo Sukumalanand
    NEW YORK --

    Global production company We Fly Coach has appointed its first executive producer out of its Bangkok office, bringing on Poo Sukumalanand to lead business development on the ground in the Asian market. The hire comes on the heels of a recent increase of projects out of Asia, the U.K. and Middle East, including a campaign with Havas Bangkok for Hershey’s. With Sukumalanand on site at the Bangkok operation, she will serve to enhance We Fly Coach’s industry presence in the Asian advertising and production markets.

    Sukumalanand has over 15 years of experience in the advertising space, spanning production, marketing and sales roles working with top international brands including Unilever, P&G, Sony, booking.com, Coca-Cola, Toyota, Marriott, Mitsubishi, Canon, Ford and KLM. She has produced a wide array of commercial and branded content projects within Asia Pacific and globally, working in over 20 countries with international advertising agencies and award-winning directors including Dante Ariola, Ben Tricklebank, Matthias Zentner, Eva Munz, Antony Redman and Matt Harris. Sukumalanand joins We Fly Coach following a long stint at Big Blue Productions, where she collaborated with other companies including Believe Media, MJZ, Epoch Films, Soup Films and Kailash Pictures. 

    Sukumalanand brings a holistic eye to her creative advertising process, applying her experience as a line producer and her expertise in postproduction to her marketing and sales endeavors. Her vast international connections in the advertising space and solutions-oriented approach to production will allow her to expand We Fly Coach’s already diverse slate of story-driven live action and animation work to a wider market.

    Dan Pack, We Fly Coach’s managing director, said, “Poo’s wealth of experience in the global advertising industry and her collaborative approach make her a perfect fit for We Fly Coach. We are excited to have someone with boots on the ground that will allow us to partner with the agencies and brands that are pushing the envelope creatively in the Asian market.”

    Tags:Poo SukumalanandWe Fly Coach



    DirecTV calls off acquisition of rival Dish, possibly ending a yearslong pursuit

    Friday, November 22, 2024
    Dish Network satellite dishes are shown at an apartment complex in Palo Alto, Calif., Feb. 23, 2011. (AP Photo/Paul Sakuma, File)

    DirecTV is calling off its planned acquisition of rival Dish after the offer was rejected by bond holders at that company.

    The deal was reliant on Dish bond holders agreeing to trade in the debt they held for debt in the new company, a swap that would have cost them about $1.6 billion, collectively.

    The retreat by DirecTV this week may end a years-long effort by the company to acquire both Dish and Sling after it announced the bid in September.

    DirecTV was looking to acquire Dish TV and Sling TV from its owner EchoStar in a debt exchange transaction that included a payment of $1, plus the assumption of approximately $9.8 billion in debt. The deal was contingent on several factors, including regulatory approvals and bondholders writing off debt related to Dish.

    "While we believed a combination of DirecTV and Dish would have benefited all stakeholders, we have terminated the transaction because the proposed exchange terms were necessary to protect DirecTV's balance sheet and our operational flexibility," DirecTV CEO Bill Morrow said in a statement.

    The prospect of a DirecTV-Dish combo has long been rumored, and reported talks resurfaced over the years. And the two almost merged more than two decades ago — but the Federal Communications Commission blocked the deal valued at the time at $18.5 billion deal, citing antitrust concerns.

    The pay-for-TV market has shifted significantly since. As more and more consumers tune into online streaming platforms, demand for more traditional satellite entertainment continues to shrink.

    DirecTV says that it will continue to invest in next-generation streaming platforms and offer new packaging options while integrating content from live TV alongside direct-to-consumer... Read More

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