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    We Fly Coach hires Sukumalanand as EP in Bangkok office

    By SHOOTUpdated:No Comments2312 Views
    Poo Sukumalanand
    NEW YORK --

    Global production company We Fly Coach has appointed its first executive producer out of its Bangkok office, bringing on Poo Sukumalanand to lead business development on the ground in the Asian market. The hire comes on the heels of a recent increase of projects out of Asia, the U.K. and Middle East, including a campaign with Havas Bangkok for Hershey’s. With Sukumalanand on site at the Bangkok operation, she will serve to enhance We Fly Coach’s industry presence in the Asian advertising and production markets.

    Sukumalanand has over 15 years of experience in the advertising space, spanning production, marketing and sales roles working with top international brands including Unilever, P&G, Sony, booking.com, Coca-Cola, Toyota, Marriott, Mitsubishi, Canon, Ford and KLM. She has produced a wide array of commercial and branded content projects within Asia Pacific and globally, working in over 20 countries with international advertising agencies and award-winning directors including Dante Ariola, Ben Tricklebank, Matthias Zentner, Eva Munz, Antony Redman and Matt Harris. Sukumalanand joins We Fly Coach following a long stint at Big Blue Productions, where she collaborated with other companies including Believe Media, MJZ, Epoch Films, Soup Films and Kailash Pictures. 

    Sukumalanand brings a holistic eye to her creative advertising process, applying her experience as a line producer and her expertise in postproduction to her marketing and sales endeavors. Her vast international connections in the advertising space and solutions-oriented approach to production will allow her to expand We Fly Coach’s already diverse slate of story-driven live action and animation work to a wider market.

    Dan Pack, We Fly Coach’s managing director, said, “Poo’s wealth of experience in the global advertising industry and her collaborative approach make her a perfect fit for We Fly Coach. We are excited to have someone with boots on the ground that will allow us to partner with the agencies and brands that are pushing the envelope creatively in the Asian market.”

    Tags:Poo SukumalanandWe Fly Coach



    Ex-OpenAI engineer who raised legal concerns about the technology he helped build has died

    Saturday, December 21, 2024
    Suchir Balaji poses for a photo in Hawaii in 2018. Balaji was a former OpenAI engineer and whistleblower who died in November 2024. (Balaji Ramamurthy via AP)

    Suchir Balaji, a former OpenAI engineer and whistleblower who helped train the artificial intelligence systems behind ChatGPT and later said he believed those practices violated copyright law, has died, according to his parents and San Francisco officials. He was 26.

    Balaji worked at OpenAI for nearly four years before quitting in August. He was well-regarded by colleagues at the San Francisco company, where a co-founder this week called him one of OpenAI's strongest contributors who was essential to developing some of its products.

    "We are devastated to learn of this incredibly sad news and our hearts go out to Suchir's loved ones during this difficult time," said a statement from OpenAI.

    Balaji was found dead in his San Francisco apartment on Nov. 26 in what police said "appeared to be a suicide. No evidence of foul play was found during the initial investigation." The city's chief medical examiner's office confirmed the manner of death to be suicide.

    His parents Poornima Ramarao and Balaji Ramamurthy said they are still seeking answers, describing their son as a "happy, smart and brave young man" who loved to hike and recently returned from a trip with friends.

    Balaji grew up in the San Francisco Bay Area and first arrived at the fledgling AI research lab for a 2018 summer internship while studying computer science at the University of California, Berkeley. He returned a few years later to work at OpenAI, where one of his first projects, called WebGPT, helped pave the way for ChatGPT.

    "Suchir's contributions to this project were essential, and it wouldn't have succeeded without him," said OpenAI co-founder John Schulman in a social media post memorializing Balaji. Schulman, who recruited Balaji to his team, said what... Read More

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