Warner Bros. Discovery (Nasdaq: WBD) announced that its streaming service Max will launch direct-to-consumer in Australia on Monday, March 31 (AEDT).
Max brings together the best from brands such as HBO, Warner Bros., the DC Universe, Harry Potter and Discovery, as well as Cartoon Network, TLC, ID, HGTV and more, all in one place.
As the home of HBO Originals and Max Originals, Max will offer fans culture-defining series including returning seasons of The Last of Us, And Just Like That…, House of the Dragon, Euphoria and Peacemaker as well as highly anticipated new shows such as It: Welcome to Derry and A Knight of the Seven Kingdoms, from the world of Game of Thrones.
Subscribers will also be able to enjoy recently released theatrical hits from Warner Bros. Pictures, including blockbusters from the last few years such as Barbie, Beetlejuice, Beetlejuice and Twisters, alongside treasured franchises including Harry Potter, Lord of the Rings and the DC Universe. Coupled with all-time fan-favorites including Friends, The Big Bang Theory and Rick and Morty, best-in-class real-life stories across food, home, lifestyle and factual like 90 Day Fiancรฉ and Outback Opal Hunters, as well as family viewing such as Ben 10 and We Bare Bears.
JB Perrette, CEO and president of Global Streaming and Games at WBD, said: โWeโve been clear that the globalization of Max is a top priority, and Australia represents one of our biggest new markets and a significant opportunity to delight even more fans with the incredible stories told by our iconic brands. Combining an unrivalled breadth of high-quality content, legendary franchises and a strong product experience, Australians can look forward to the highest-caliber streaming proposition from March 31.โ
Michael Brooks, general manager of WBD Australia and New Zealand, said: โWBD has a long history in Australia, and we know our world-class content from HBO, Warner Bros., Discovery and more is incredibly popular with audiences here. We have a clear strategy to maximize reach through our direct-to-consumer app and distribution partnerships, and our collaboration with Foxtel at launch is a testament to that. We canโt wait for fans across the country to experience Max.โ
Max will launch in Australia with a range of subscription tiers, including premium, standard and an ad-supported tier. Further details about subscription tiers, pricing, content and product features on Max will be shared in the weeks prior to launch.
