Creative agency VCCP US has promoted Kenny Lloyd to its first-ever director of culture and innovation. Based in New York, Lloyd will report to global chief strategy officer Jonny Shaw.
Lloyd steps into this brand new position at the global agency after most recently serving as strategy director for VCCP US on the heels of branding and creative roles at Tiffany & Co. and Apple. During his tenure with VCCP US, he has helped brands including White Claw, Nutribullet, and Tate’s Bake Shop through his sharp strategic perspective. Now, Lloyd will help take VCCP and its stable of clients to new places by connecting with individuals, organizations, and partners from the world of culture. He also will identify innovation opportunities to ignite new creative possibilities that grow VCCP’s clients’ businesses, while building a culture and innovation mindset internally.
“Kenny has an eye for culturally resonant creativity, something that became apparent through his work on the strategy team,” said Shaw. “His work led us to create this new position dedicated to empowering diverse voices and disrupting industry norms. We look forward to continuing to partner with Kenny to keep VCCP’s challenger spirit constant internally and externally.”
Lloyd added, “A first-of-its-kind for the agency, my position will help bring VCCP US and its clients into more culturally compelling spaces, while also continuing to encourage the importance of a diverse talent hiring pipeline. From charitable partnerships to mentorship programs to panels focusing on industry disruptors, I’ll be partnering with leadership to help share the challenger ethos that distinguishes VCCP on a much wider scale across the U.S.”
Lloyd’s first initiative, called “The Challengers,” will bring together disruptors across a multitude of industries and communities spanning music, fashion, gaming, and advertising. It will launch in the coming months.
