Creative agency VCCP US has promoted Kenny Lloyd to its first-ever director of culture and innovation. Based in New York, Lloyd will report to global chief strategy officer Jonny Shaw.
Lloyd steps into this brand new position at the global agency after most recently serving as strategy director for VCCP US on the heels of branding and creative roles at Tiffany & Co. and Apple. During his tenure with VCCP US, he has helped brands including White Claw, Nutribullet, and Tate’s Bake Shop through his sharp strategic perspective. Now, Lloyd will help take VCCP and its stable of clients to new places by connecting with individuals, organizations, and partners from the world of culture. He also will identify innovation opportunities to ignite new creative possibilities that grow VCCP’s clients’ businesses, while building a culture and innovation mindset internally.
“Kenny has an eye for culturally resonant creativity, something that became apparent through his work on the strategy team,” said Shaw. “His work led us to create this new position dedicated to empowering diverse voices and disrupting industry norms. We look forward to continuing to partner with Kenny to keep VCCP’s challenger spirit constant internally and externally.”
Lloyd added, “A first-of-its-kind for the agency, my position will help bring VCCP US and its clients into more culturally compelling spaces, while also continuing to encourage the importance of a diverse talent hiring pipeline. From charitable partnerships to mentorship programs to panels focusing on industry disruptors, I’ll be partnering with leadership to help share the challenger ethos that distinguishes VCCP on a much wider scale across the U.S.”
Lloyd’s first initiative, called “The Challengers,” will bring together disruptors across a multitude of industries and communities spanning music, fashion, gaming, and advertising. It will launch in the coming months.
SMPTE elects board officers, regional governors
SMPTE®,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
“SMPTE’s membership has spoken,” said SMPTE interim executive director Sally-Ann D’Amato. “These officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!”
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More