ThinkLA, the trade association for the Los Angeles creative and advertising community, has named two co-presidents: Kristi VandenBosch, chief digital officer at MXM, and Tim Hand, VP of OEM sales-West at Kelley Blue Book.
The new executives succeed Eric Johnson, president of Ignited, and Jerry McGee, president of the 4As Western Region. They had served in that capacity for four years, and will now act as co-chairmen to the office of the president.
Prior to joining MXM three years ago, VandenBosch was CEO of Publicis & Hal Riney and Publicis Modem in San Francisco. She also led a regional network for TBWA Worldwide, as U.S. president of digital agency TEQUILA.
Hand has been with Kelley Blue Book for more than 14 years, and in his current role almost four years. A veteran of the publishing industry, he has had sales roles at Salon, Time Inc., and the Los Angeles Times.
“ThinkLA spans the entire advertising world, from agencies to publishing, and our new co-presidents bring experience from both of those disciplines. This is great news for the LA creative community,” says Susan Franceschini, executive director of ThinkLA.
In addition to the new leaders, thinkLA has added two new directors to its board. Jeff White is partner and chief marketing officer at Deutsch North America, while Adam Gerhart is West Coast lead at MindShare.
All appointments are effective immediately.
