Uppercut, which opened its flagship editorial, finishing and VFX studio in NY’s Flatiron District back in 2015, has now extended its reach to the South with the launch of a facility in Atlanta.
Situated in a historic industrial building in Atlanta’s Upper West Side–part of the new mixed-use development dubbed The Works spanning office spaces with retail, dining and entertainment–Uppercut’s new shop will be run by executive producer Jen Sienkwicz, a veteran with over two decades of experience in postproduction. From this Atlanta base, Uppercut will offer offline editing, VFX and finishing for short-form fare, commercials, music videos and branded content. With several offline edit suites and Flame bays for finishing, the office will provide ample space for Uppercut editors and clients. Additionally, the operation will provide postproduction suites for long or short term rentals, designed to fit the needs of the feature and episodic productions that call Atlanta home. These rental pods are fully customizable and each features controlled access, an edit bay with dual offline stations, an assistant/producer workspace, full usage of client lounges, kitchen and a conference room, along with other amenities that The Works offers.
Uppercut founder/editor Micah Scarpelli explained the company's decision to launch a second facility. “Opening in Atlanta is a logical next step as we have continued to grow in size and scope,” he said. “The tremendous rise in Georgia’s television and film production industries and the high-level creative work coming out of local advertising agencies is extremely exciting. We’ve earned our reputation and our loyal clients because we remain focused on culture-defining stories that blur the lines between advertising and entertainment. We’re eager to amplify our editorial and post services to serve the thriving Atlanta market.”
Continuing to weather the ever evolving needs of the industry, including the volatility caused by the COVID-19 pandemic, Uppercut serves its clients by being wherever they need them to be, with a fully remote pipeline. The new southern hub is also custom designed to be NDA-compliant in order to securely handle entertainment projects that call for the highest level of confidentiality and data encryption. Uppercut Atlanta is also posed to serve Georgia’s booming tech industry, aka Silicon Peach.
