Twitter is expanding its reach into commerce with a new tool called "Offers."
Advertisers can post promotions and discounts in users' Twitter feeds, whether or not the users follow those merchants on the short-messaging service.
To redeem an offer, customers enter their credit or debit card information. They then use the same card to redeem the promotion in a store. After they do, they will get cash back on their card. For now, the feature only works in the U.S. but Twitter could expand it to other countries.
San Francisco-based Twitter Inc. says it will encrypt and store the credit card information but users can remove it any time.
The company has slowly been branching out into shopping. It launched a "Buy" button in September that lets users make purchases or donate money to charities without leaving Twitter. Facebook is also testing a similar tool.
Pushing into e-commerce could help Twitter add another source of revenue as the digital advertising market grows and more people shop online. It has been trying to increase its user base amid some concerns of a slowdown. It had 284 million monthly active users at the end of September, an increase of 23 percent form a year earlier.
Its stock ended Tuesday down 43 cents, or 1 percent, at $39.76.
Jean Smart, Ariana Grande, Michael Keaton among hosts for “SNL” season 50
Fresh off her Emmys win, Jean Smart will kick off the landmark 50th season of "Saturday Night Live."
NBC on Thursday announced the lineup of hosts for the season, which premieres Sept. 28. Joining Smart on the first show will be Jelly Roll as the musical act. He was also at the Emmys, singing during the ceremony's in memoriam segment.
It will be Smart's first time hosting "SNL."
Comedian Nate Bargatze will host on Oct. 5, with Coldplay as the musical guest.
Ariana Grande will host Oct. 12, with musical guest Stevie Nicks.
"Beetlejuice" star Michael Keaton will host on Oct. 19, the last show before Halloween, and Billie Eilish will be that night's musical guest.
The host on Nov. 2 will be "SNL" alum John Mulaney, with breakout sensation Chappell Roan as the music guest.
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