The pop culture sensation "Black Panther" has set another record: most tweeted about movie ever.
Twitter said Tuesday that Ryan Coogler's box-office smash has been tweeted about more than 35 million times. That pushes it ahead of the previous record-holder, "Star Wars: The Force Awakens." The most recent "Star Wars" installment, "The Last Jedi," ranks third.
Over the weekend, "Black Panther" became the first film since 2009's "Avatar" to top the box office in North America five straight weekends. It has grossed more than $607 million domestically and $1.2 billion worldwide. In the next week, it's expected to pass "The Avengers" as the highest grossing superhero film ever, not accounting for inflation.
Twitter said "Black Panther" had the most tweets in the U.S., followed by the United Kingdom and Thailand.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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