The Houston Astros' seven-game World Series win over the Los Angeles Dodgers averaged 18.9 million viewers on Fox, down 19 percent from the 23.4 million average for the Chicago Cubs' seven-game victory over Cleveland last year for their first title since 1908.
The total audience on Fox's three outlets averaged 19.56 million, the network said Thursday. That included an average of 476,000 viewers on Fox Deportes, up 34 percent from 355,000 last year, and a digital audience average of 183,000 on Fox Sports Go, an increase of 4 percent.
Viewers on Fox were up 37 percent from San Francisco's seven-game win over Kansas City in 2014, which averaged 13.8 million on Fox.
This year's Series averaged a 10.7 rating and 20 share, down from a 13.1/23 last year. That was the highest-rated World Series since 2004, when Boston defeated St. Louis for its first title since 1918.
This was the second-highest rated World Series since the New York Yankees beat Philadelphia over six games in 2009.
Houston's 5-1 win in Game 7 on Wednesday night averaged 29,301,000 on Fox's three outlets, down 28 percent from 40,954,000 for Chicago's 8-7, 10-inning victory over Cleveland in Game 7 last year, the most watched baseball game since Minnesota's 1-0, 10-inning win over Atlanta in Game 7 in 1991.
This year's Game 7 audience included an average of 28,229,000 on the main Fox network, 778,000 on Fox Deportes and 294,000 on Fox Sports Go. The peak was 31,989,000 from 10:30 p.m. to 10:45 p.m. EDT. The audience on Fox Deportes was the highest for a sporting event on U.S. Spanish-language television other than soccer.
Last year's Game 7 averaged 40,045,000 on Fox, 565,000 on Fox Deportes and 344,000 on Fox Sports Go.
The rating is the percentage of television households tuned to a broadcast, and the share is the percentage tuned in among those television households with sets on at the time.
Fox said 106 million viewers watched the Series at some point, down from 115 million last year.
Television ratings were provided to Fox by Nielsen Media Research and the digital audience by Adobe Analytics.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More