"Trolls World Tour" became the biggest digital debut of all time this weekend, Universal Pictures said Monday.
The animated sequel featuring the voices of Justin Timberlake and Anna Kendrick was No. 1 on all the major platforms, including Apple, Amazon and Comcast. FandangoNow also said the release of "Trolls World Tour" helped the service have its best weekend ever. It was also its most preordered film ever.
"Trolls World Tour" was the first film from a major studio to debut on digital platforms on the same date as its theatrical release due to the coronavirus pandemic. It also played in 21 drive-in theaters over the weekend that have remained open.
Most traditional theaters have closed indefinitely, forcing studios to push planned releases back a number of months. Many films that had already hit theaters, including Universal titles like "The Hunt" and "Emma," are now available for digital purchase or rental.
"Trolls World Tour" was an outlier, however, in keeping its release date. Specific numbers were not provided.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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