Tribeca Enterprises has appointed former Warner Bros. Discovery SVP of brand partnerships, strategy, and innovation Christopher Brady to the newly created position of chief revenue officer. Brady is responsible for revenue strategy across the organization’s multiple platforms, including the flagship Tribeca Festival, year-round live events, Tribeca Studios and m ss ng p eces, and all digital platforms. Brady reports to co-founder and CEO Jane Rosenthal and starts today.
As CRO, Brady is charged with identifying new ways to scale the Tribeca brand as well as the annual Tribeca Festival, now in its 22nd year. From sponsorship, distribution, and production deals to franchise experiences and year-round opportunities, Brady will pursue diverse audiences beyond New York City and beyond the filmmaker community to further cement Tribeca as a leading authority across storytelling platforms.
While at Warner Bros. Discovery, Brady led cross-platform revenue strategies for brands across the company, including Entertainment (tbs, TNT, truTV), Kids & Family (Cartoon Network, WB/DC Kids), Young Adult (adult swim), Classics (TCM), HBO Max, and Warner Bros. He joined CNN in 2008 and over the past decade and a half, has led sales teams and revenue-generating initiatives across Warner Bros. Discovery’s news and entertainment divisions.
“It’s an incredibly exciting time to join Tribeca, a New York institution and a brand with enormous growth potential,” said Brady. “Tribeca is in a period of acceleration as it continues to build against its clear position as a leading force in storytelling. From year-round programming to global events, the possibilities for expansion, innovation, and creativity are endless.”
As Tribeca Enterprises eyes continued growth, veteran COO Pete Torres assumes the expanded role of COO and managing director of live events. In addition to maintaining the operational strength of the Tribeca Festival, Torres is now responsible for executing a year-round live events strategy that brings the best of the Festival to all seasons of the year and to cities across the globe.
“Under Pete’s leadership, the annual Festival has grown in size and scope, expanding its footprint beyond lower Manhattan to partner with neighborhoods and iconic venues across the city,” said Rosenthal. “He will bring the same boundary-pushing, audience-driven sensibility to Tribeca’s global year-round live events business.”
Tribeca Enterprises closed out 2022 with a round of new hires and promotions. Casey Baron, Tribeca’s newest programmer, joined from the Austin Film Festival to work across U.S. narratives. This past fall, Tribeca announced it tapped veteran festival programmers Faridah Gbadamosi from Outfest and Jarod Neece from SXSW as sr. programmers to work across features. Tribeca also added Davy Gardner, audio programmer, and Vincent Cassous, music programmer, to its ranks as it reaches beyond film and into all forms of storytelling and creative expression. Ben Thompson, who has been with the organization since 2003, was promoted to VP of shorts programming and Shayna Maci Warner to programming operations manager. The programming team is led by Festival director and VP of programming Cara Cusumano.
Beyond programming, the artist relations team continued to grow with Nancy Lefkowitz and Meredith Mohr being promoted this past fall to EVP of artist relations and special events and VP of artist relations, respectively. Bryce Norbitz, with Tribeca Studios, was promoted to director of artist programs. Additionally, Sandra Nam joined as VP of Tribeca Studios from Squarespace, Britt Mullen as design lead from Radish Media, and Mang Sabrina Xiao as industry manager from Complex Networks.
