Content and entertainment marketing agency Trailer Park announces a global expansion with its first international office in London. Located in the UK hub of parent company and marketing services network Engine, the new European arm will offer content creative, live production and post-production services to Engine’s existing UK businesses, while also building its own portfolio of clients. Simon Peck, group managing director of Engine UK, will oversee Trailer Park London and its staff of more than 30.
“Our first international expansion allows us to provide breakthrough content marketing solutions to clients around the world and a comprehensive content offering in Europe across our growing Engine network,” said Rick Eiserman, CEO of Engine North America and Trailer Park. “With the increasing need for content in markets outside the U.S., expanding to Europe was a natural evolution.”
Founded in Hollywood in 1994, Trailer Park specializes in content creation and entertainment marketing. The agency’s 500 plus strong US arm, named Agency of the Year at the 2015 CLIO Key Art Awards, creates and produces award-winning integrated campaigns that include strategic planning, branding, advertising, trailers, TV spots, episodic content, branded entertainment, digital offerings and social media extensions. The agency services top entertainment studios and a number of well-known brands including Apple, Unilever, YouTube, PepsiCo and Intel.
“I’m very excited to be leading the development of Trailer Park’s European offering, supported by an incredible team full of diverse talents both here and across the Atlantic,” said Peck. “Seamless connections with our U.S. colleagues will deliver significant scale, Hollywood production values and 24-hour capabilities.”
Trailer Park is the fourth agency brand that Engine has expanded globally since its acquisition by Lake Capital in the summer of 2014. This follows the launch of Synergy, and Partners Andrews Aldridge in New York last autumn, and the global expansion of Deep Focus to London and Los Angeles in summer 2015. The rapidly expanding global network is now made up of 13 businesses, with 14 offices across four different continents and has over 2500 staff globally.
