By Sandy Cohen, Entertainment Writer
INGLEWOOD, Calif. (AP) --Charlize Theron, Seth Rogen, Selena Gomez and Demi Lovato were among the stars bringing thousands of Los Angeles-area school kids to their feet Thursday at California's inaugural WE Day celebration.
The educational event drew 16,000 local students to the Forum in Inglewood, California, for a day of inspirational speeches and celebrity appearances. Students earned admission to the WE Day gathering by participating in yearlong community service projects with their schools.
Theron challenged the young audience to become the generation that ends AIDS. Rogen shared how a lack of resources for Alzheimer's disease inspired him, a self-described "lazy man-child," to start his own charitable organization. Zooey Deschanel and the cast of TV's "New Girl" encouraged the students to participate in a group hug.
Gomez opened the show by performing "Kill Em With Kindness." Lovato roused the crowd with her new song, "Stone Cold." Henry Winkler, Martin Sheen, Joe Jonas, Hollywood couple Nikki Reed and Ian Somerhalder, Tyrese Gibson, Amandla Stenberg, Kermit the Frog and singer Big Sean were among other entertainers addressing the students, who represented 550 California schools.
Several student activists were also recognized during the program for creating their own charities or advocating for overcoming gender stereotypes and physical challenges. Among them were teenage skiers Corrine Hindes and Katrine Kirsebom, who started an organization that donates hats and gloves from ski resorts' lost and found boxes to homeless people in Northern California.
Kids at WE Day California heard about cultural appropriation, the plight of disappearing bees, the global need for clean water and how to become more eco-friendly. Fourteen WE Day events are being held across the United States, Canada and the U.K. The organization also provides curricula and guidance to schools to identify needs in their neighborhoods and ways to get involved.
Highlights from the program will air as a TV special August 28 on ABC.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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