Team One, Publicis Groupe’s fully integrated media, digital and communications agency, has expanded into the Northwest with the addition of its newest team based in Boise, Idaho. This transition is the latest organizational shift resulting from Publicis Groupe’s realignment of resources across the network, and will now more deeply connect Team One’s media, technology and strategy offerings with the Boise team’s daily operations.
“With this transition, Team One will now have a presence in more corners of the United States, allowing us to deeply support the many growing companies located in the great Northwest,” said Julie Michael, CEO of Team One. “We’re eager to integrate this new team and start learning from each other. Their deep history serving B2B and technology clients will be a complimentary addition to our current capabilities, and will no doubt help us continue to grow and evolve, rounding out the connected services and products we’re able to deliver to clients.”
The Team One Boise office will be led by managing director, Christal Gammill, a veteran of the Publicis team who has been overseeing operations of the Boise office in its prior iteration since 2013.
Founded over 30 years ago as Floathe Johnson, Inc., the Boise office was later acquired by The Evans Group, and has been part of Publicis Groupe since 2001. The Boise team brings deep experience in the B2B marketing space, working with major technology companies like HP Inc. and Hewlett Packard Enterprise for over three decades. Current clients include Hewlett Packard Enterprise, HP Inc., the J.R. Simplot Company, and Crucial by Micron, which will now be added to Team One’s roster.
The Boise team currently provides account management, creative and production management services. Team One will bring a new layer of strategy, event/experiential, PR, media, and data capabilities to Boise’s existing clients.
“Team One is a natural fit for our group,” said Gammill. “We are genuinely excited about working closely and collaboratively with our new Team One colleagues throughout the U.S. And we are looking forward to bringing new ideas and insights to our local and global clients, building on our long-standing client relationships.”
Historically, the Boise team has supported global brands across the transportation, telecommunications, and healthcare spaces, in addition to state lotteries. The office also has a history of donating time and services to local and regional nonprofits including Big Brothers Big Sisters of Southwest Idaho, The Wassmuth Center for Human Rights, The NAACP Treasure Valley Chapter, and the Women’s and Children’s Alliance
Local school staple “Lost on a Mountain in Maine” from 1939 hits the big screen nationwide
Most Maine schoolchildren know about the boy lost for more than a week in 1939 after climbing the state's tallest mountain. Now the rest of the U.S. is getting in on the story.
Opening in 650 movie theaters on Friday, "Lost on a Mountain in Maine" tells the harrowing tale of 12-year-old Donn Fendler, who spent nine days on Mount Katahdin and the surrounding wilderness before being rescued. The gripping story of survival commanded the nation's attention in the days before World War II and the boy's grit earned an award from the president.
For decades, Fendler and Joseph B. Egan's book, published the same year as the rescue, has been required reading in many Maine classrooms, like third-grade teacher Kimberly Nielsen's.
"I love that the overarching theme is that Donn never gave up. He just never quits. He goes and goes," said Nielsen, a teacher at Crooked River Elementary School in Casco, who also read the book multiple times with her own kids.
Separated from his hiking group in bad weather atop Mount Katahdin, Fendler used techniques learned as a Boy Scout to survive. He made his way through the woods to the east branch of the Penobscot River, where he was found more than 30 miles (48 kilometers) from where he started. Bruised and cut, starved and without pants or shoes, he survived nine days by eating berries and lost 15 pounds (7 kilograms).
The boy's peril sparked a massive search and was the focus of newspaper headlines and nightly radio broadcasts. Hundreds of volunteers streamed into the region to help.
The movie builds on the children's book, as told by Fendler to Egan, by drawing upon additional interviews and archival footage to reinforce the importance of family, faith and community during difficult times,... Read More