Stun, an award-winning content studio and commercial production company under the aegis of co-founders Mark Feldstein and Brad Roth, has expanded its Consumer Brands Team, and concurrently has promoted Matt LeBoeuf to the newly created position of VP, Consumer Brands.
In his previous role at Stun as sr. account director, LeBoeuf had led Stun’s efforts in driving robust relationships with such brands as NFL (NFL Media) and Princess Cruises. He is also working with other brands including Hollywood Park–new home of the LA Rams and the LA Chargers. In his new post, LeBoeuf will help drive awareness and market penetration by implementing the brands’ vision across AV, digital, print, social, and experiential media platforms.
In a joint statement, Feldstein and Roth shared, “We have been extremely fortunate to have developed fantastic relationships with the marketing teams at some of the most successful consumer brands in the world. Matt’s new role reflects Stun’s continuing evolution from primarily an entertainment industry focused agency to one with a much more diverse client portfolio. As we strengthen our Consumer Brands Team, and with the promotion of Matt, we continue to grow Stun’s footprint by seeking additional brand clients who can benefit from our expertise, especially our background in entertainment and content creation.”
LeBoeuf added, “Beyond bringing new accounts into the fold, we continue to work closely with our existing brand clients by developing truly collaborative relationships, and expanding our role with them as a trusted partner.”
Prior to joining Stun, LeBoeuf served from 2008-2013 as sr. producer/head of production with Big Machine Design, a full service production and design firm. There, he oversaw more than 500 projects including commercials, on-air promotions, show packages, experiential marketing, visual effects, live action shoots, branded content and trailers. His major clients at the time included Disney, Ubisoft, Geico, Bravo, the History Channel and Discovery.
As producer, On-Air Creative Services, for DIRECTV (2007-2008), LeBoeuf oversaw the Fall 2007 brand package evolution of DIRECTV, including a new brand logo and brand package. Earlier posts held by LeBoeuf during his career include serving as a producer with both Transistor Studios and Lambo/SubGiant, and as a coordinator within the marketing department at Arnson Communications.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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