Stun, an award-winning content studio and commercial production company under the aegis of co-founders Mark Feldstein and Brad Roth, has expanded its Consumer Brands Team, and concurrently has promoted Matt LeBoeuf to the newly created position of VP, Consumer Brands.
In his previous role at Stun as sr. account director, LeBoeuf had led Stun’s efforts in driving robust relationships with such brands as NFL (NFL Media) and Princess Cruises. He is also working with other brands including Hollywood Park–new home of the LA Rams and the LA Chargers. In his new post, LeBoeuf will help drive awareness and market penetration by implementing the brands’ vision across AV, digital, print, social, and experiential media platforms.
In a joint statement, Feldstein and Roth shared, “We have been extremely fortunate to have developed fantastic relationships with the marketing teams at some of the most successful consumer brands in the world. Matt’s new role reflects Stun’s continuing evolution from primarily an entertainment industry focused agency to one with a much more diverse client portfolio. As we strengthen our Consumer Brands Team, and with the promotion of Matt, we continue to grow Stun’s footprint by seeking additional brand clients who can benefit from our expertise, especially our background in entertainment and content creation.”
LeBoeuf added, “Beyond bringing new accounts into the fold, we continue to work closely with our existing brand clients by developing truly collaborative relationships, and expanding our role with them as a trusted partner.”
Prior to joining Stun, LeBoeuf served from 2008-2013 as sr. producer/head of production with Big Machine Design, a full service production and design firm. There, he oversaw more than 500 projects including commercials, on-air promotions, show packages, experiential marketing, visual effects, live action shoots, branded content and trailers. His major clients at the time included Disney, Ubisoft, Geico, Bravo, the History Channel and Discovery.
As producer, On-Air Creative Services, for DIRECTV (2007-2008), LeBoeuf oversaw the Fall 2007 brand package evolution of DIRECTV, including a new brand logo and brand package. Earlier posts held by LeBoeuf during his career include serving as a producer with both Transistor Studios and Lambo/SubGiant, and as a coordinator within the marketing department at Arnson Communications.