Stun, an award-winning content studio and commercial production company under the aegis of co-founders Mark Feldstein and Brad Roth, has expanded its Consumer Brands Team, and concurrently has promoted Matt LeBoeuf to the newly created position of VP, Consumer Brands.
In his previous role at Stun as sr. account director, LeBoeuf had led Stun’s efforts in driving robust relationships with such brands as NFL (NFL Media) and Princess Cruises. He is also working with other brands including Hollywood Park–new home of the LA Rams and the LA Chargers. In his new post, LeBoeuf will help drive awareness and market penetration by implementing the brands’ vision across AV, digital, print, social, and experiential media platforms.
In a joint statement, Feldstein and Roth shared, “We have been extremely fortunate to have developed fantastic relationships with the marketing teams at some of the most successful consumer brands in the world. Matt’s new role reflects Stun’s continuing evolution from primarily an entertainment industry focused agency to one with a much more diverse client portfolio. As we strengthen our Consumer Brands Team, and with the promotion of Matt, we continue to grow Stun’s footprint by seeking additional brand clients who can benefit from our expertise, especially our background in entertainment and content creation.”
LeBoeuf added, “Beyond bringing new accounts into the fold, we continue to work closely with our existing brand clients by developing truly collaborative relationships, and expanding our role with them as a trusted partner.”
Prior to joining Stun, LeBoeuf served from 2008-2013 as sr. producer/head of production with Big Machine Design, a full service production and design firm. There, he oversaw more than 500 projects including commercials, on-air promotions, show packages, experiential marketing, visual effects, live action shoots, branded content and trailers. His major clients at the time included Disney, Ubisoft, Geico, Bravo, the History Channel and Discovery.
As producer, On-Air Creative Services, for DIRECTV (2007-2008), LeBoeuf oversaw the Fall 2007 brand package evolution of DIRECTV, including a new brand logo and brand package. Earlier posts held by LeBoeuf during his career include serving as a producer with both Transistor Studios and Lambo/SubGiant, and as a coordinator within the marketing department at Arnson Communications.
Canada orders TikTok’s Canadian business to be dissolved but won’t block app
Canada announced Wednesday it won't block access to the popular video-sharing app TikTok but is ordering the dissolution of its Canadian business after a national security review of the Chinese company behind it.
Industry Minister François-Philippe Champagne said it is meant to address risks related to ByteDance Ltd.'s establishment of TikTok Technology Canada Inc.
"The government is not blocking Canadians' access to the TikTok application or their ability to create content. The decision to use a social media application or platform is a personal choice," Champagne said.
Champagne said it is important for Canadians to adopt good cybersecurity practices, including protecting their personal information.
He said the dissolution order was made in accordance with the Investment Canada Act, which allows for the review of foreign investments that may harm Canada's national security. He said the decision was based on information and evidence collected over the course of the review and on the advice of Canada's security and intelligence community and other government partners.
A TikTok spokesperson said in a statement that the shutdown of its Canadian offices will mean the loss of hundreds of local jobs.
"We will challenge this order in court," the spokesperson said. "The TikTok platform will remain available for creators to find an audience, explore new interests and for businesses to thrive."
TikTok is wildly popular with young people, but its Chinese ownership has raised fears that Beijing could use it to collect data on Western users or push pro-China narratives and misinformation. TikTok is owned by ByteDance, a Chinese company that moved its headquarters to Singapore in 2020.
TikTok faces intensifying scrutiny... Read More