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    Studio expansion at MPC NY

    By SHOOTUpdated:No Comments1210 Views
    A new suite at the expanded MPC New York.
    NEW YORK --

    MPC New York has announced the expansion of its SoHo offices, adding a third floor to the fully integrated creative studio space.

    MPC NY offers VFX, compositing, color grading, VR innovation and Creative experiential project management.

    The aesthetic of the new floor follows the design scheme originally developed by Bruce Bolander for the rest of the studio and encapsulates the very best technology available; two extra color grading suites, a large flame finishing room, 4k capabilities and HD mastering. MPC VR and MPC Creative continue alongside the core VFX work on the original floors in the building.

    The color offer in New York is led by color graders Adrian Seery and James Tillett who form part of MPC’s global remote grading network. Through this network clients can remotely access acclaimed colorists across 17 locations, including Jean-Clement Soret in London and Mark Gethin in LA. MPC NY’s managing director is Justin Brukman.

    Tags:MPC



    Differences bubble up between PepsiCo and Coca-Cola on diversity programs

    Saturday, February 22, 2025
    Pepsi soft drinks in plastic bottles are on sale at a grocery store in New York on Weds., Nov. 15, 2023. (AP Photo/Ted Shaffrey, File)

    PepsiCo confirmed Friday that it's ending some of its diversity, equity and inclusion initiatives, even as rival Coca-Cola voiced support for its own inclusion efforts.

    In a memo sent to employees, PepsiCo CEO Ramon Laguarta said the company will no longer set goals for minority representation in its managerial roles or supplier base. The company will also align its sponsorships to events and groups that promote business growth, he said.

    Laguarta wrote that inclusion remains important to PepsiCo, whose brands include Gatorade, Lay's potato chips, Doritos, Mountain Dew as well as Pepsi. The Purchase, New York-based company's chief diversity officer will transition to a broader role focused on employee engagement, leadership development and ensuring an inclusive culture, he said.

    Since President Donald Trump returned to the White House last month, U.S. government agencies, companies and schools have rushed to reevaluate policies and programs they adopted with the goal of reducing discrimination against members of minority groups, women and LGBTQ+ people.

    Trump ended DEI programs within the federal government and has warned schools to end DEI programs or risk losing federal money.

    PepsiCo's rollback came as Coca-Cola reaffirmed support for its DEI efforts.

    In its annual report, Atlanta-based Coke warned that its business could be negatively affected if it is unable to attract employees that reflect its broad range of customers.

    "Failure to maintain a corporate culture that fosters innovation, collaboration and inclusion โ€ฆ could disrupt our operations and adversely affect our business and our future success," the company said.

    Coca-Cola has set a goal of having women in 50% of its senior leadership roles by... Read More

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