Steven Nishimura has joined indie ad agency INNOCEAN USA as its first chief digital officer. He had most recently been at Saatchi & Saatchi where he managed Toyota’s digital business.
As a boomerang hire, Nishimura was focused on the digital and CRM side at INNOCEAN the first time around for both Hyundai and Genesis. With 20 years of digital experience, Nishimura has worked on a variety of brands across automotive, financial services, telecom, CPG, and spirits. Some key clients include Hyundai/Genesis, Lexus/Toyota, Nissan/Infiniti, Discover Card, HTC, Clorox, Stoli and Kahlua.
“INNOCEAN already has amazing clients and strong digital capabilities. We have the talent and ambition to future-proof our agency. My goal is to help bring out our full potential by more closely tying these capabilities to where we want to go–our agency vision. Digital is no longer a standalone department,” said Nishimura. “I’m excited to rejoin the INNOCEAN family to further connect technology and creative throughout our entire agency culture.”
Nishimura will lead a future-oriented expansion of INNOCEAN’s digital capabilities, optimizing innovative technology solutions for processes, marketing channels and customer experience while providing a cohesive and effective digital strategy.
“We are delighted to welcome Steve back to the INNOCEAN team as the inaugural chief digital officer. Throughout his time with INNOCEAN he has continued to be a proven leader and innovator in the field. As we continue to grow our team and capabilities with purpose, Steve was an obvious choice as an integral part of our team,” said INNOCEAN USA CEO Steve Jun.
Nishimura’s oversight will include website development, increasing web traffic, SEO market metrics, creative analytics, CRM and innovation. As chief digital officer, Nishimura will be demonstrating his proven track record of using technology to improve business performance for INNOCEAN clients.
