A jury of leading brand-side marketers has been named to select the winner of The One Show 2025โs CMO Pencil award, now an enterable discipline recognizing the marketer behind work that, in prioritizing creativity, truly elevated the brand and delivered positive impact to the bottom line.
Confirmed marketers serving on this yearโs CMO Pencil jury are:
--Tyler Bahl, CMO, Activision, Los Angeles
--Leslie Berland, EVP, CMO, Verizon, New York
--Sofia Colucci, CMO - North America, Molson Coors, Chicago
--Adam Harter, CMO, LIV Golf, New York
--Stephanie Jacoby, global SVP, Vodka, Diageo, New York
--Sungwon Jee, global CMO, Hyundai Motor Company, Seoul
--Vanessa Wallace, CMO, Savage x Fenty, Los Angeles
In a significant change this year, the CMO Pencil discipline is now open to the entire industry as an enterable category.
Eligibility for the award was previously restricted to a limited number of the highest-scoring entries culled from the yearโs Best of Discipline and multiple Gold Pencil winners. This change gives agencies the opportunity to enter work that spotlights the critical role played by their client partner.
Past CMO Pencil winners include Ally Young, CMO, Skinny New Zealand; Lorraine Twohill, CMO, Google, who accepted along with Florian Koenigsberger, image equity lead, Google; Raja Rajamannar, chief marketing & communications officer and president, healthcare business, Mastercard; Kathleen Hall, chief brand officer, Microsoft; David Rubin, CMO, The New York Times; and Stephen Tisdale, CMO, State Street Global Advisors.
โItโs a great honor for a CMO to be recognized by their peers for taking an innovative, bold stance, and championing work that truly impacts the brand... Read More