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    Saturday night’s NFL game on Peacock will not have commercials during fourth quarter

    By SHOOTUpdated:No Comments1033 Views
    Las Vegas Raiders defensive tackle Jerry Tillery (90) celebrates after making a sack against the Los Angeles Chargers during the first half of an NFL football game, Thursday, Dec. 14, 2023, in Las Vegas. (AP Photo/David Becker)

    By Joe Reedy

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    Saturday night's game between the Buffalo Bills and Los Angeles Chargers already carried significance as the first NFL game to be exclusively streamed on Peacock.

    The matchup will also feature another milestone as NBC and the NFL announced Thursday morning that the fourth quarter will be commercial free for the first time.

    NBCUniversal says there will be a 40% reduction in the standard ad time for an NFL game which should result in at least 12 additional minutes of game-related content.

    Rob Hyland, the coordinating producer for NBC's "Sunday Night Football," said there have been discussions about this game since June about how to make it unique and distinct from a regular NBC broadcast.

    "The limited stoppages are exciting for me as someone that wants to tell the story of the game and have the time to do it," he said.

    During one of the two breaks of 2 minutes, 20 seconds, in the fourth quarter, the announce team of Mike Tirico, Cris Collinsworth and Melissa Stark will delve more into some of the game's storylines. The other will go to the "Football Night in America" studio team for their thoughts on the game as well as the upcoming slate of games for the remainder of Week 16.

    Hyland is used to producing events with limited or no commercial breaks as one of the lead producers for NBC's Olympics coverage in prime time.

    The commercial-free quarter will be sponsored by Capital One, Hyundai and Walmart.

    Saturday's game on Peacock will be preceded by the matchup between the Cincinnati Bengals and Pittsburgh Steelers on NBC, which should help deliver a better lead-in audience.

    That will be the same case on Jan. 13, when NBC will carry the afternoon wild-card playoff game and Peacock will have the night game.

    Games on Peacock will be broadcast on the NBC affiliates in the two team markets, which is the same case for games on Amazon Prime Video.

    NBC and Peacock haven't tried to set any ratings predictions, but it is worth noting that the "Thursday Night Football" package on Amazon is averaging 12.07 million viewers this season, a 26% increase over last year.

    Last Thursday's game between the Chargers and Raiders, where Las Vegas had a 42-0 lead at halftime en route to a 63-21 victory, averaged 7.98 million.

    Joe Reedy is an AP sports writer

    Tags:NBCUniversalNFLPeacock



    India’s legendary filmmaker Shyam Benegal dies at age 90

    Tuesday, December 24, 2024
    Indian film directors Shyam Benegal, right, is seen during a discussion on Indian Cinema in Hyderabad, India, Monday, Feb. 18, 2008. (AP Photo/Mahesh Kumar A, File)

    Shyam Benegal, a renowned Indian filmmaker known for pioneering a new wave cinema movement that tackled social issues in the 1970s, has died after suffering from chronic kidney disease. He was 90.

    His contribution to cinema was recognized as a director, editor and screenwriter. He was also credited with a new genre of filmmaking.

    Benegal passed away on Monday at Mumbai's Wockhardt Hospital, and his cremation will take place on Tuesday, the Press Trust of India news agency reported, citing his daughter Piya.

    "Benegal had been suffering from chronic kidney disease for several years but it had gotten very bad. That's the reason for his death," Piya said.

    Many paid tribute to the legendary filmmaker on social media platform X.

    Filmmaker Mahesh Bhatt wrote that Benegal told stories without pretense. "They were raw and real, about the struggles of ordinary people. His films had craft and conviction."

    "Deeply saddened by the passing of Shyam Benegal, whose storytelling had a profound impact on Indian cinema. His works will continue to be admired by people from different walks of life," India's Prime Minister Narendra Modi tweeted.

    He was a mentor to top Indian actors, including Shabana Azmi, Smita Patil, Naseeruddin Shah, and Om Puri who made their mark in Bollywood's popular cinema as well.

    "I have lost my foster father, a man to whom I owe more than I can say," posted Naseeruddin Shah.

    "Shyam Benegal was not just a legend; he was a visionary who redefined storytelling and inspired generations," said actor Manoj Bajpayee.

    Benegal came into the limelight in the 1970s, with a series of films that challenged mainstream Bollywood. His films Ankur (1974), Nishant (1975), Manthan (1976), and Bhumika (1977)... Read More

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