The Screen Actors Guild Foundation has enlisted marketing and development administrator Liz Spaulding as its first New York director. Spaulding will manage all SAG Foundation operations in New York including the Actors Center at 1900 Broadway which opened in June 2014; expansion of performers programs and staff; industry and corporate relations; and development and fundraising.
Spaulding comes to the SAG Foundation from the City of New York Mayor's Office of Media & Entertainment where she managed the $4M annual incentive "Made in NY" Marketing Credit Program as well as cross-promotional partnerships, high-visibility events, community outreach and communications. Prior to working for both Mayor Bloomberg and Mayor de Blasio, Spaulding worked for independent film distributor Tribeca Film, managing the marketing efforts of over 20 new titles annually. Spaulding attended the London School of Economics and Political Science and New York University.
On her new role, Spaulding said, “The opportunity to join such a vital arts organization and champion for the careers of New York performers as the SAG Foundation at this pivotal moment in its history does not come along twice. The SAG Foundation’s overall growth in New York is phenomenal and has brought the organization to a tipping point. I’m ready to help make the SAG Foundation a household name in New York City and nationwide.”
Since 2010, the SAG Foundation has increased its New York programming by almost 400%, now offering over 400 free casting workshops, industry panels, screenings and Q&As annually. In 2015, the SAG Foundation will celebrate its 30th year of providing vital assistance and educational programming to union performers and their families as well as children’s literacy programs to the public at large.
“We’re thrilled to have Liz at the helm of our growing and dynamic New York team. Her vast experience in the entertainment industry and public sector gives her a unique and valuable perspective that will help us cast a wider net in raising awareness about the free services, programming and resources that the SAG Foundation has quietly been providing union performers for almost 30 years,” said Cyd Wilson, executive director of the SAG Foundation.
