Ad agency RPA has promoted Isadora Chesler and Selena Pizarro, previously executive producers, to the position of VP, director of video production, reporting to Gary Paticoff, EVP, chief production officer.
At RPA, Chesler oversees digital, social and broadcast video production for Honda, with a focus on technique-driven creative that pushes the boundaries of what is possible in the VFX, CG, stop-motion, 360, VR & AR space. Pizarro oversees digital, social and broadcast production for all other clients, including Farmers Insurance and Apartments.com. Chesler has executive produced Cannes-winning and Emmy nominated work such as Honda’s “Paper” and several Super Bowl spots, most recently Honda’s “Yearbooks.” Pizarro has exec produced award-winning work, such as the long-running Farmers Insurance campaigns, as well as the notable campaigns for Apartments.com that won an Effie in 2016 and also drew attention during Super Bowl 50.
“Isadora’s and Selena’s collective experience, guidance and strategic thinking has always led RPA in producing video projects that are considered the best in the industry,” said Paticoff. “They are always being challenged to adapt ideas into eye-catching experiences that incorporate emerging technologies, and I know they will continue to produce this stellar work for our clients.”
Chesler has been at RPA for more than five years and Pizarro for eight years. Previous to RPA, Chesler worked at Ogilvy, Crispin Porter + Bogusky and Deutsch LA, where she produced U.S. and international campaigns for such brands as PlayStation, Old Navy, DirecTV and Snapple. Pizarro spent time at Ogilvy and Grey Advertising, where she produced U.S. and international campaigns for brands such as Cisco Systems, Mattel, ARCO, ampm and Kraft.
California governor signs law to protect children from social media addiction
California will make it illegal for social media platforms to knowingly provide addictive feeds to children without parental consent beginning in 2027 under a new law Democratic Gov. Gavin Newsom signed Friday.
California follows New York state, which passed a law earlier this year allowing parents to block their kids from getting social media posts suggested by a platform's algorithm. Utah has passed laws in recent years aimed at limiting children's access to social media, but they have faced challenges in court.
The California law will take effect in a state home to some of the largest technology companies in the world. Similar proposals have failed to pass in recent years, but Newsom signed a first-in-the-nation law in 2022 barring online platforms from using users' personal information in ways that could harm children. It is part of a growing push in states across the country to try to address the impacts of social media on the well-being of children.
"Every parent knows the harm social media addiction can inflict on their children — isolation from human contact, stress and anxiety, and endless hours wasted late into the night," Newsom said in a statement. "With this bill, California is helping protect children and teenagers from purposely designed features that feed these destructive habits."
The law bans platforms from sending notifications without permission from parents to minors between 12 a.m. and 6 a.m., and between 8 a.m. and 3 p.m. on weekdays from September through May, when children are typically in school. The legislation also makes platforms set children's accounts to private by default.
Opponents of the legislation say it could inadvertently prevent adults from accessing content if they cannot verify their... Read More