Sports company PUMA will open the PUMA Studio in the Hollywood, Calif., in early 2025, a creative space that brings its design and marketing teams closer to the most influential communities and celebrities to inspire products and campaigns for the strategically important U.S. market.
By tapping into the rich ecosystem of creative and innovative professionals in Los Angeles, the new PUMA Studio will play an important part in creating products and marketing activations that resonate with U.S. consumers.
“Opening our PUMA Studio in L.A. is an important strategic move for us, as we seek to elevate our business in the United States,” said PUMA CEO Arne Freundt. “Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the U.S. market.”
The PUMA Studio will offer an exciting environment which allows the company’s product, design and marketing teams to bring their creative ideas to life. It will complement PUMA’s existing global and regional product teams located in Somerville, Mass. While the PUMA Studio will open in its new location in early 2025, PUMA already started the recruitment of the talent for its temporary office location in L.A.
The PUMA Studio will also allow PUMA to be closer to some of its most important ambassadors from the worlds of music and entertainment. Apart from the design and creative space, it will feature a bespoke space for VIP clients to have exclusive access to PUMA’s upcoming products.
Mets’ victory over Brewers in NL Wild Card Series decider was ESPN’s most-watched game in 3 years
The New York Mets' 4-2 comeback victory over the Milwaukee Brewers on Thursday night in the deciding game of the NL Wild Card Series averaged 4,017,000 viewers on ESPN and streaming, making it ESPN's most-watched Major League Baseball game in three years.
ESPN and Nielsen reported Friday that the audience peaked at 5.75 million viewers during the ninth inning, when the Mets rallied from a 2-0 deficit to reach the divisional round for the first time since 2015, when they reached the World Series.
It was the biggest audience for a playoff game on ESPN since the 2021 AL wild-card game, when the Boston Red Sox's win over the New York Yankees averaged 7.7 million.
This year's nine MLB Wild Card Series games averaged 2.82 million on ESPN, ESPN2 and ABC, a 25% increase over last year and a 1% gain from 2022.
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