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    PUMA Studio to open In L.A. to create products and campaigns for the U.S. market

    By SHOOTUpdated:No Comments833 Views
    PUMA will open the PUMA Studio in the Hollywood area of Los Angeles in early 2025 (Photo: Business Wire)
    HERZOGENAURACH, Germany --

    Sports company PUMA will open the PUMA Studio in the Hollywood, Calif., in early 2025, a creative space that brings its design and marketing teams closer to the most influential communities and celebrities to inspire products and campaigns for the strategically important U.S. market.

    By tapping into the rich ecosystem of creative and innovative professionals in Los Angeles, the new PUMA Studio will play an important part in creating products and marketing activations that resonate with U.S. consumers.

    “Opening our PUMA Studio in L.A. is an important strategic move for us, as we seek to elevate our business in the United States,” said PUMA CEO Arne Freundt. “Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the U.S. market.”

    The PUMA Studio will offer an exciting environment which allows the company’s product, design and marketing teams to bring their creative ideas to life. It will complement PUMA’s existing global and regional product teams located in Somerville, Mass. While the PUMA Studio will open in its new location in early 2025, PUMA already started the recruitment of the talent for its temporary office location in L.A.

    The PUMA Studio will also allow PUMA to be closer to some of its most important ambassadors from the worlds of music and entertainment. Apart from the design and creative space, it will feature a bespoke space for VIP clients to have exclusive access to PUMA’s upcoming products.

    Tags:Arne FreundtPumaPUMA Studio



    Kevin Costner to receive MPSE Filmmaker Award; Greg Hedgepath named recipient of MPSE Career Achievement honor

    Thursday, November 21, 2024
    Kevin Costner (photo courtesy of Kevin Costner)

    Motion Picture Sound Editors (MPSE) will present Oscar®-winning filmmaker and actor Kevin Costner with the 2025 MPSE Filmmaker Award, bestowed annually to a filmmaker of distinction. And supervising sound editor Greg Hedgepath will receive the Career Achievement Award for his prolific career in sound editing. Both awards will be presented during MPSE’s 72nd Annual Golden Reel Awards Gala on February 23, 2025 at the Ebell Theatre in Los Angeles.

    The MPSE Filmmaker Award is bestowed upon an individual outside the sound community whose career has demonstrated a great appreciation and understanding of the impact of sound editing. The MPSE Career Achievement Award is presented to a person whose career has made a significant impact on the sound community through exemplary work, service or leadership.

    “Kevin Costner has captivated audiences with his powerful storytelling throughout his illustrious career,” said MPSE president David Barber. “From epic Westerns to poignant dramas, his use of sound as an integral component of his cinematic storytelling has stirred our emotions and immersed viewers in the worlds he’s created for decades. This passion for sound is abundantly clear in his latest ambitious project, the Horizon saga. We are thrilled to honor him with the Filmmaker Award, recognizing his exceptional contributions to the art of storytelling through sound in film and television.”

    Barber added, “Greg Hedgepath is a true titan in the world of sound. His contributions to cinema are immense, spanning decades and encompassing a remarkable range of genres. From the heart-pounding intensity of ‘Speed’ and ‘Twister’ to the nuanced drama of ‘Selma’ and ‘Straight Outta Compton’, Greg’s work has consistently elevated... Read More

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