Creative editorial house PS260 has launched We Know The future, a creative content studio which offers in-house production capabilities and advertising solutions across any channel that uses a screen. These offerings will be available in New York and Los Angles. JJ Lask, PS260’s co-founder, partner and editor, is leading the new content studio from the company’s L.A. office, with support from all PS260 editors and staff across both offices.
Currently, PS260’s We Know The Future partners with various creatives, from writers and directors to social media influencers, to support its content production with plans to build out the team in the next year. The first project from We Know The Future is titled American Counselor, which launched during the first week of July on PS260’s YouTube channel timed to the Fourth of July holiday. Subsequent episodes will post each week throughout the summer.
PS260 and We Know The Future edited and produced American Counselor, respectively, and worked with director of the 14-episode digital series, Brendan Gibbons. The series personifies both the liberal and conservative sides of the U.S. as a husband and wife going through marriage counseling. Actors include Annie Sertich (2 Broke Girls, The Office), Ptolemy Slocum (Westworld, The Sopranos), and Marc Evans Jackson (Brooklyn Nine-Nine, Jumanji), who plays the American Counselor.
In addition to American Counselor, Lask is working on a show directed at fathers, called That Dad Show, that will live on Facebook this fall, and will be produced by the new content studio.
PS260 believes that having a stake in the conception and creation of content like American Counselor is a natural merger and progression of PS260’s unique editorial and storytelling talents.
“The launch of PS260’s content studio is a response to a new advertising landscape,” Lask said. “PS260’s advantage is our visual storytelling talent. We are now leveraging that talent to develop, create and produce longer format episodic content combined with advertising solutions distributed across all the leading social channels. We’re so excited to kick off We Know The Future’s first project with director and friend Brendan Gibbons, and look forward to seeing how the expansion of our capabilities will better serve our current and potential clients.”
Kevin Costner to receive MPSE Filmmaker Award; Greg Hedgepath named recipient of MPSE Career Achievement honor
Motion Picture Sound Editors (MPSE) will present Oscar®-winning filmmaker and actor Kevin Costner with the 2025 MPSE Filmmaker Award, bestowed annually to a filmmaker of distinction. And supervising sound editor Greg Hedgepath will receive the Career Achievement Award for his prolific career in sound editing. Both awards will be presented during MPSE’s 72nd Annual Golden Reel Awards Gala on February 23, 2025 at the Ebell Theatre in Los Angeles.
The MPSE Filmmaker Award is bestowed upon an individual outside the sound community whose career has demonstrated a great appreciation and understanding of the impact of sound editing. The MPSE Career Achievement Award is presented to a person whose career has made a significant impact on the sound community through exemplary work, service or leadership.
“Kevin Costner has captivated audiences with his powerful storytelling throughout his illustrious career,” said MPSE president David Barber. “From epic Westerns to poignant dramas, his use of sound as an integral component of his cinematic storytelling has stirred our emotions and immersed viewers in the worlds he’s created for decades. This passion for sound is abundantly clear in his latest ambitious project, the Horizon saga. We are thrilled to honor him with the Filmmaker Award, recognizing his exceptional contributions to the art of storytelling through sound in film and television.”
Barber added, “Greg Hedgepath is a true titan in the world of sound. His contributions to cinema are immense, spanning decades and encompassing a remarkable range of genres. From the heart-pounding intensity of ‘Speed’ and ‘Twister’ to the nuanced drama of ‘Selma’ and ‘Straight Outta Compton’, Greg’s work has consistently elevated... Read More