Creative editorial house PS260 has launched We Know The future, a creative content studio which offers in-house production capabilities and advertising solutions across any channel that uses a screen. These offerings will be available in New York and Los Angles. JJ Lask, PS260’s co-founder, partner and editor, is leading the new content studio from the company’s L.A. office, with support from all PS260 editors and staff across both offices.
Currently, PS260’s We Know The Future partners with various creatives, from writers and directors to social media influencers, to support its content production with plans to build out the team in the next year. The first project from We Know The Future is titled American Counselor, which launched during the first week of July on PS260’s YouTube channel timed to the Fourth of July holiday. Subsequent episodes will post each week throughout the summer.
PS260 and We Know The Future edited and produced American Counselor, respectively, and worked with director of the 14-episode digital series, Brendan Gibbons. The series personifies both the liberal and conservative sides of the U.S. as a husband and wife going through marriage counseling. Actors include Annie Sertich (2 Broke Girls, The Office), Ptolemy Slocum (Westworld, The Sopranos), and Marc Evans Jackson (Brooklyn Nine-Nine, Jumanji), who plays the American Counselor.
In addition to American Counselor, Lask is working on a show directed at fathers, called That Dad Show, that will live on Facebook this fall, and will be produced by the new content studio.
PS260 believes that having a stake in the conception and creation of content like American Counselor is a natural merger and progression of PS260’s unique editorial and storytelling talents.
“The launch of PS260’s content studio is a response to a new advertising landscape,” Lask said. “PS260’s advantage is our visual storytelling talent. We are now leveraging that talent to develop, create and produce longer format episodic content combined with advertising solutions distributed across all the leading social channels. We’re so excited to kick off We Know The Future’s first project with director and friend Brendan Gibbons, and look forward to seeing how the expansion of our capabilities will better serve our current and potential clients.”
Trump taps “Apprentice” producer, Mark Burnett, as special envoy to the U.K.
Mark Burnett, the power producer who helped reintroduce Donald Trump to a national television audience with "The Apprentice," is being tapped by the president-elect as special envoy to the United Kingdom in his upcoming administration.
"With a distinguished career in television production and business, Mark brings a unique blend of diplomatic acumen and international recognition to this important role," Trump announced Saturday.
Burnett, who was born in London, helped produce hits like "Survivor" and "The Voice," but is perhaps best known for teaming up with Trump for "The Apprentice," which first aired on NBC in 2004.
Trump had been well-known in real estate and pop culture circles for decades. But the show helped again make him a household name — though Trump severed ties with NBC in 2015, the same year he launched his first White House run.
The selection of Burnett continues Trump's trend of filling out his incoming administration with people who have high-profile backgrounds in television or politics, or both — including his choice to be defense secretary, Pete Hegseth, a former co-host of "Fox & Friends Weekend," and ex-television doctor and unsuccessful Senate candidate in Pennsylvania, Mehmet Oz.
Trump's first campaign in 2016 was rocked by allegations about his conduct on "The Apprentice" and other appearances during his association with NBC, notably in footage in which he said he could sexually assault women and get away with it because he was a "star."
Almost a decade after he left his reality TV role, Trump's television career remains central to his biography and political rise. The show presented Trump Tower to tens of millions of people as a symbol of power and success before Trump launched his first... Read More