By Joe Reedy, Sports Writer
LOS ANGELES (AP) --Amazon Prime Video's first regular-season game as the exclusive home of "Thursday Night Football" was a big hit.
Kansas City's 27-24 victory over the Los Angeles Chargers last Thursday averaged 15.3 million viewers across all platforms according to Nielsen and Amazon's first party measurement.
Prime Video vice president Jay Marine said in a note to staff earlier this week that "our measurement shows that the audience numbers exceeded all of our expectations for viewership."
The game averaged 13.0 million using only Nielsen's ratings. That is a 47% increase from last year's Week 2 game between Washington and the New York Giants, which averaged 8.84 million on NFL Network.
It was also the most-watched program across broadcast or cable, with CBS' "Young Sheldon" coming in second at 3.5 million.
Amazon has told advertisers it is estimating an average audience of 12.6 million viewers for the season based on Nielsen numbers. The additional numbers from Amazon's tracking comes from the company's ability to measure viewing across connected TVs, their apps and who might be watching a separate feed on Twitch.
Amazon signed a three-year agreement with Nielsen last month to track ratings. It is the first time Nielsen is tracking and include ratings from a streaming service.
The game also brought in a record number of subscribers to the company's Prime service. Marine said signups to Prime during the game outpaced Prime Day, Cyber Monday and Black Friday.
This is the first season of an 11-year agreement for Prime Video to air 15 Thursday night games.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More