The Epica Awards will bestow its Creative Leaders Tribute to Piyush Pandey, the legendary Indian creative, chairman of Ogilvy India and Ogilvy’s chief creative officer, worldwide.
He will be handed the trophy during the Epica Awards ceremony at the Royal Tropical Institute (KIT) in Amsterdam on the evening of November 21. The award pays tribute to those who have shown a career-long commitment to supporting and enhancing creativity.
An apt description of Pandey can be found on the Ogilvy website: “The most decorated and revered advertising figure in India, Pandey is undoubtedly in the David Ogilvy mold: he is an extraordinary leader who is passionate about big ideas and delivering them to clients, all while keeping the greater good top of mind.”
In India Pandy is famous for his iconic work for brands such as Cadbury, Fevicol and Asian Paints, among many others. He has created ads that are jewels of entertainment and written songs and slogans that have become part of Indian culture. Under his watch, Ogilvy in India fought to eradicate polio. He joined Ogilvy as an account director in 1982 but was moved to the creative department when the agency spotted his potential. Three years later he was creative director.
Commenting on the award, Pandey said: “I am totally humbled by this generous recognition. I would like to thank all clients and colleagues, for giving me the opportunity and for helping me in every way, to make the work look good.”
Epica’s editorial director Mark Tungate, who hosts the awards ceremony, said: “It is an honor to present this award to Piyush Pandey. From the beginning of his career, he has created the kind of advertising that professionals admire and consumers love: warm, humane, imaginative and–because of all those things–effective.”
South Korea fines Meta $15 million for illegally collecting information on Facebook users
South Korea's privacy watchdog on Tuesday fined social media company Meta 21.6 billion won ($15 million) for illegally collecting sensitive personal information from Facebook users, including data about their political views and sexual orientation, and sharing it with thousands of advertisers.
It was the latest in a series of penalties against Meta by South Korean authorities in recent years as they increase their scrutiny of how the company, which also owns Instagram and WhatsApp, handles private information.
Following a four-year investigation, South Korea's Personal Information Protection Commission concluded that Meta unlawfully collected sensitive information about around 980,000 Facebook users, including their religion, political views and whether they were in same-sex unions, from July 2018 to March 2022.
It said the company shared the data with around 4,000 advertisers.
South Korea's privacy law provides strict protection for information related to personal beliefs, political views and sexual behavior, and bars companies from processing or using such data without the specific consent of the person involved.
The commission said Meta amassed sensitive information by analyzing the pages the Facebook users liked or the advertisements they clicked on.
The company categorized ads to identify users interested in themes such as specific religions, same-sex and transgender issues, and issues related to North Korean escapees, said Lee Eun Jung, a director at the commission who led the investigation on Meta.
"While Meta collected this sensitive information and used it for individualized services, they made only vague mentions of this use in their data policy and did not obtain specific consent," Lee said.
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