By CANDICE CHOI, Food Industry Writer
NEW YORK (AP) --Pepsi on Wednesday pulled an ad after it was widely mocked and criticized for appearing to trivialize protests for social justice causes.
"Pepsi was trying to project a global message of unity, peace and understanding," the company said. "Clearly we missed the mark, and we apologize."
It said it was "removing the content and halting any further rollout."
The ad shows Kendall Jenner, a member of the "Keeping Up With the Kardashians" reality TV family, stepping away from a modeling shoot to join a crowd of smiling, young protesters. The protesters cheer after Jenner hands a can of Pepsi to a police officer, who takes a sip.
PepsiCo Inc. had previously said the ad was created by its in-house team and that it would "be seen globally across TV and digital" platforms.
It initially described the spot as featuring "multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive." That description was also derided on social media.
The Purchase, New York, company had stood by the ad late Tuesday. But on Wednesday, it was apologizing to Jenner for putting her "in this position."
Critics say the image of Jenner handing the officer a Pepsi evoked a photo of Black Lives Matter protester Ieshia Evans approaching an officer at a demonstration in Baton Rouge last year. Others criticized the protesters' signs for being comically innocuous, with messages like "Join the Conversation" and heart and peace signs. The website Gothamist expressed a common sentiment online in calling the ad "gloriously tone-deaf."
Among those mocking the ad was Bernice King, who tweeted a photo of her father, civil rights leader Martin Luther King Jr., being confronted by a police officer at a protest march. "If only Daddy would have known about the power of #Pepsi," the tweet said.
It isn't the first time PepsiCo has backpedaled and apologized for an ad. In 2013, it pulled a Mountain Dew ad that was criticized for portraying racial stereotypes and appearing to make light of violence toward women. It pulled that ad from online channels, and said it was never intended to run on TV.
ESPN and other channels return to DirecTV with a new Disney deal after a nearly 2-week blackout
DirecTV announced Saturday it had reached a deal with Walt Disney Co. that will restore ESPN and ABC-owned stations to its service after a nearly 2-week dispute that blacked out those networks for millions of viewers across the U.S.
The end of the impasse came in time for sports fans to watch ESPN's slate of college football games on DirecTV. It also will ensure that ABC's telecast of the Emmy Awards on Sunday night will be available in more major markets where viewers subscribe to DirecTV's pay service.
ABC had been unavailable since Sept. 1 on DirecTV in several markets where the station is owned by Disney. Those were located in the San Francisco Bay Area; Fresno, California; New York; Chicago; Philadelphia; Houston; and Raleigh, North Carolina.
DirecTV's 11 million subscribers abruptly lost access to ESPN, the ABC-owned stations and other Disney-owned channels such as FX and National Geographic during the Labor Day weekend in a dispute over carriage fees and programming flexibility.
Some viewers were watching the fourth round of the U.S. Open tennis tournament when ESPN suddenly went dark and others were getting ready to watch a college football showdown between LSU and Southern California.
The impasse also kept the NFL's opening game of Monday Night Football off of DirecTV's service.
Financial details of Disney's new deal with DirecTV weren't disclosed as part of Saturday's announcement. DirecTV's payments to Disney will be based on "market-based" pricing, according to the announcement about the deal.
The agreement also will give DirecTV the ability to offer Disney's video streaming services a la carte as well as in its own bundled packages. DirecTV won the right to include ESPN's forthcoming direct-to-consumer... Read More