Hasbro is going whole hog on Peppa Pig.
The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd., a British entertainment company that produces "Peppa Pig," ''PJ Masks" and other animated shows for preschoolers.
"Peppa Pig," which stars a pink cartoon pig with a British accent, airs worldwide and is translated into over 40 languages.
Hasbro Inc., based in Pawtucket, Rhode Island, says the deal will help it turn more of its toy brands into shows or movies. Many of its brands, including My Little Pony and Transformers, already appear in TV shows and movies.
The deal is expected to close before the end of the year.
Art Directors Club of Europe sets finalists for ADCE Awards 2024
The Art Directors Club of Europe (ADCE) has announced the finalists for the 33rd ADCE Awards, highlighting top creative talent from 22 countries.
An international jury gathered in Barcelona on October 29 and 30 to evaluate the best work of this year in European design and advertising, ultimately selecting the 2024 finalists entries.
Winners of the Gold Awards, along with Special Awards and the Grand Prix, will be unveiled at the ADCE Awards Gala Ceremony on November 22 during the ADCE Festival, while Silver, Bronze, and Shortlisted entries will be published immediately following the Gala on the ADCE website.
A total of 370 entries across 22 European countries have been selected as finalists. Final distinctions will include Gold, Silver, and Bronze winners, as well as special recognitions like the following:
European Star – honoring projects that reflect core European values such as democracy, freedom, justice, and peace.
Genius Loci – celebrating work that captures the spirit of specific places within Europe’s cultural heritage.
Green Star – recognizing projects that advance the circular economy, sustainability, or environmental protection.
Equal Star – rewarding creativity that challenges discrimination and stereotypes, promoting inclusivity.
This year’s ADCE Awards continue to celebrate the creativity, innovation, and values that characterize Europe’s artistic landscape.
The leading countries contributing to this selection include Germany with 108 finalist entries, Spain with 48, Austria with 33, Portugal with 30, Italy with 23, Switzerland with 21 and the U.K. with 20.
The finalists for the ADCE Awards 2024 can be accessed