This June 28, 1989, file photo, shows Fred Rogers as he rehearses the opening of his PBS show "Mister Rogers' Neighborhood" during a taping in Pittsburgh. (AP Photo/Gene J. Puskar, File)
BEVERLY HILLS, Calif.(AP) --
With Fred Rogers' legacy back in the spotlight, PBS wants viewers to remember that public television was the longtime home of "Mister Rogers' Neighborhood."
PBS stations will air the acclaimed documentary "Won't You Be My Neighbor?" as part of the "Independent Lens" showcase.
Rogers' "powerful" approach to children's programming is an ongoing influence at PBS, said Paula Kerger, president and CEO of the Public Broadcasting Service.
One direct link: The animated series "Daniel Tiger's Neighborhood," from creator Angela Santomero and the Fred Rogers Co.
Kerger said PBS is constantly refining its children's programming to make sure it's entertaining but also helps prepare kids to enter school prepared to learn.
This year is the 50th anniversary of "Mister Rogers" TV debut. An airdate for "Won't You Be My Neighbor?" wasn't announced.
The One Club for Creativity announced veteran agency and brand marketer Sergio Claudio has been named to serve as head of the global nonprofit organization’s groundbreaking ONE School, the industry’s only free portfolio program for Black creatives.
ONE School launched in 2020 with cohorts in New York and Los Angeles, expanding to Atlanta and Chicago the following year and the U.K. in 2022. The one-of-a-kind free alternative to ad schools provides new career opportunities for the next generation of creative Black individuals, and helps make agency and brand creative departments more diverse.
The results-oriented program has already made a tangible difference. In just a few years, it has an 80% hire rate at top agencies and brands for its 250 graduates, 60% of whom are women. Graduates have worked on award-winning campaigns and Super Bowl ads for some of the world’s top brands.
Claudio is an award-winning marketing and technology executive with a track record of transforming global creative and marketing at some of the world’s most recognizable brands and agencies, including Adobe, Amazon, Omnicom, Marketo, Apple, and others. He is also a guest lecturer at Stanford, NYU, Temple, and UC Berkeley, where he teaches how to effectively blend creativity, technology, and customer experience.
He first connected with ONE School in 2020 while serving as ECD and sr. director at Adobe, a founding creative sponsor of the program. Over the past four years, he was first a mentor, then head of mentorship and advisor for the school.
“ONE School is the program I wish I had when I was coming up,” said Claudio. “Access and exposure make all the difference when finding opportunities, and luckily I met great mentors who helped open doors... Read More
