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    Paul Hirsch named jury president of Cannes Creative B2B Lions

    By SHOOTUpdated:No Comments3105 Views
    Paul Hirsch
    LONDON --

    Paul Hirsch, president and chief creative officer of Doremus, has been named as the inaugural jury president to lead the newly launched Creative B2B Lions at the 2022 Cannes Lions. 

    The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses, to recognize creative excellence in the sector. 

    The Creative B2B Lions were developed with input and research from industry experts, supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner. 

    Hirsch said, “For years, B2B has been an often-overlooked part of the industry landscape. But now, with a dedicated award at Cannes Lions, I’m looking forward to flipping that script and giving the talented people and creative companies that create groundbreaking work their due. As jury president, my hope is that we can inspire creatives and embolden brands for years to come.” 

    Philip Thomas, chairman, Lions, added, “The Creative B2B Lions is reminiscent of the launch of our Health & Wellness Lions in 2013. The industry asked us to launch a Lion that will help to raise the creative bar for B2B, just as it did for Healthcare, and we are delighted that Paul, alongside his jurors, will set the new standard for global creativity for B2B brands.” 

    Susie Walker, VP awards and insight, commented, “We have seen a rise in creative B2B work winning across the Lions in recent years, including two Grands Prix in 2021, so now feels like the right moment to launch the Creative B2B Lions to benchmark creative excellence in B2B. This award will set a global standard, elevate the discipline and help raise the bar for B2B creative.” 

    Hirsch spent his formative years at Goodby Silverstein & Partners, Leo Burnett, and an agency he co-founded, Division of Labor. At GS&P, he crafted memorable work for Nike and Cracker Jack. At Burnett, he relaunched Chef Boyardee with a film that still circles the internet, and he also co-authored the Amazon charting book “Stop Tweeting Boring Sh*t.”

    Hirsch has brought all these previous experiences together at Doremus to help reshape not only one of advertising’s oldest agencies, but the B2B category as well. Hirsch has won two Lions at the Cannes Lions International Festival of Creativity, alongside a host of global accolades throughout his career.

    The Cannes Lions International Festival of Creativity will take place from June 20-24 in Cannes, France. The Lions will be judged, announced and honored throughout the week.

    Tags:Cannes LionsCreative B2B LionsDoremusPaul Hirsch



    Jussie Smollett’s conviction in 2019 attack on himself is overturned

    Thursday, November 21, 2024
    Jussie Smollett arrives at the BET Awards, June 26, 2022, in Los Angeles. (Photo by Richard Shotwell/Invision/AP, File)

    The Illinois Supreme Court on Thursday overturned actor Jussie Smollett's conviction on charges that he staged a racist and homophobic attack against himself in downtown Chicago in 2019 and lied to police.

    The state's highest court ruled that a special prosecutor should not have been allowed to intervene after the Cook County state's attorney initially dropped charges against Smollett in exchange for forfeiting his $10,000 bond and conducting community service. The ruling and the appeal did not address Smollett's continued claim of innocence.

    Smollett, who is Black and gay, claimed two men assaulted him, spouted racial and homophobic slurs and tossed a noose around his neck, leading to a massive search for suspects by Chicago police detectives and kicking up an international uproar. Smollett was on the television drama "Empire," which filmed in Chicago, and prosecutors alleged he staged the attack because he was unhappy with the studio's response to hate mail he received.

    "We are aware that this case has generated significant public interest and that many people were dissatisfied with the resolution of the original case and believed it to be unjust," Justice Elizabeth Rochford wrote in the court's 5-0 decision. "Nevertheless, what would be more unjust than the resolution of any one criminal case would be a holding from this court that the state was not bound to honor agreements upon which people have detrimentally relied."

    Smollett's attorneys have argued that the case was over when Cook County State's Attorney Kim Foxx's office dropped an initial 16 counts of disorderly conduct. The deal prompted immediate backlash, with then-Mayor Rahm Emanuel calling it "a whitewash of justice." A special prosecutor was appointed, and a grand jury... Read More

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