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    Paul Hirsch named jury president of Cannes Creative B2B Lions

    By SHOOTUpdated:No Comments3174 Views
    Paul Hirsch
    LONDON --

    Paul Hirsch, president and chief creative officer of Doremus, has been named as the inaugural jury president to lead the newly launched Creative B2B Lions at the 2022 Cannes Lions. 

    The Creative B2B Lions celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses, to recognize creative excellence in the sector. 

    The Creative B2B Lions were developed with input and research from industry experts, supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner. 

    Hirsch said, “For years, B2B has been an often-overlooked part of the industry landscape. But now, with a dedicated award at Cannes Lions, I’m looking forward to flipping that script and giving the talented people and creative companies that create groundbreaking work their due. As jury president, my hope is that we can inspire creatives and embolden brands for years to come.” 

    Philip Thomas, chairman, Lions, added, “The Creative B2B Lions is reminiscent of the launch of our Health & Wellness Lions in 2013. The industry asked us to launch a Lion that will help to raise the creative bar for B2B, just as it did for Healthcare, and we are delighted that Paul, alongside his jurors, will set the new standard for global creativity for B2B brands.” 

    Susie Walker, VP awards and insight, commented, “We have seen a rise in creative B2B work winning across the Lions in recent years, including two Grands Prix in 2021, so now feels like the right moment to launch the Creative B2B Lions to benchmark creative excellence in B2B. This award will set a global standard, elevate the discipline and help raise the bar for B2B creative.” 

    Hirsch spent his formative years at Goodby Silverstein & Partners, Leo Burnett, and an agency he co-founded, Division of Labor. At GS&P, he crafted memorable work for Nike and Cracker Jack. At Burnett, he relaunched Chef Boyardee with a film that still circles the internet, and he also co-authored the Amazon charting book “Stop Tweeting Boring Sh*t.”

    Hirsch has brought all these previous experiences together at Doremus to help reshape not only one of advertising’s oldest agencies, but the B2B category as well. Hirsch has won two Lions at the Cannes Lions International Festival of Creativity, alongside a host of global accolades throughout his career.

    The Cannes Lions International Festival of Creativity will take place from June 20-24 in Cannes, France. The Lions will be judged, announced and honored throughout the week.

    Tags:Cannes LionsCreative B2B LionsDoremusPaul Hirsch



    Ex-OpenAI engineer who raised legal concerns about the technology he helped build has died

    Saturday, December 21, 2024
    Suchir Balaji poses for a photo in Hawaii in 2018. Balaji was a former OpenAI engineer and whistleblower who died in November 2024. (Balaji Ramamurthy via AP)

    Suchir Balaji, a former OpenAI engineer and whistleblower who helped train the artificial intelligence systems behind ChatGPT and later said he believed those practices violated copyright law, has died, according to his parents and San Francisco officials. He was 26.

    Balaji worked at OpenAI for nearly four years before quitting in August. He was well-regarded by colleagues at the San Francisco company, where a co-founder this week called him one of OpenAI's strongest contributors who was essential to developing some of its products.

    "We are devastated to learn of this incredibly sad news and our hearts go out to Suchir's loved ones during this difficult time," said a statement from OpenAI.

    Balaji was found dead in his San Francisco apartment on Nov. 26 in what police said "appeared to be a suicide. No evidence of foul play was found during the initial investigation." The city's chief medical examiner's office confirmed the manner of death to be suicide.

    His parents Poornima Ramarao and Balaji Ramamurthy said they are still seeking answers, describing their son as a "happy, smart and brave young man" who loved to hike and recently returned from a trip with friends.

    Balaji grew up in the San Francisco Bay Area and first arrived at the fledgling AI research lab for a 2018 summer internship while studying computer science at the University of California, Berkeley. He returned a few years later to work at OpenAI, where one of his first projects, called WebGPT, helped pave the way for ChatGPT.

    "Suchir's contributions to this project were essential, and it wouldn't have succeeded without him," said OpenAI co-founder John Schulman in a social media post memorializing Balaji. Schulman, who recruited Balaji to his team, said what... Read More

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