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    Once Upon a Time expands into US with acquisition of IdeaWork Studios

    By SHOOTUpdated:No Comments2912 Views
    Joe Garton, CEO of Once Upon A Time (l), and Jay Schwartz, CEO and ECD, IdeaWork Studios
    NEW YORK --

    London-based integrated agency Once Upon A Time (OUAT) has acquired IdeaWork Studios, broadening its offerings and expanding for the first time into the U.S. Headquartered in New York, IdeaWork specializes in branding and digital for the hospitality, luxury, entertainment, and gaming sectors. Terms of the deal were not disclosed.

    The addition of IdeaWork to the Once Upon A Time stable is the group’s seventh acquisition and aligned with its strategy to offer an independent, integrated approach from media buying and advertising to in-store retail marketing. The acquisition is OUAT’s first in the States and gives the agency offices in New York, Las Vegas, and Santa Barbara. In addition, the founder of IdeaWork, Jay Schwartz, will take on the role of executive creative director for the OUAT group, while retaining his position as CEO and ECD at IdeaWork Studios. Joe Garton is OUAT CEO.

    Founded in 1999, IdeaWork is an established branding and digital agency that counts Michelin-starred chefs like Jean-Georges Vongerichten, Eric Ripert, Daniel Boulud, Charlie Palmer, and Michael White; boutique hotels like Ian Schrager’s PUBLIC and EDITION, RFR’s Gramercy Park Hotel, 11 Howard, and The Jaffa; and resorts like Gurney’s Montauk and Carillon Miami amongst its clients.

    Tags:IdeaWorkOnce Upon A Time



    Kevin Costner to receive MPSE Filmmaker Award; Greg Hedgepath named recipient of MPSE Career Achievement honor

    Thursday, November 21, 2024
    Kevin Costner (photo courtesy of Kevin Costner)

    Motion Picture Sound Editors (MPSE) will present Oscar®-winning filmmaker and actor Kevin Costner with the 2025 MPSE Filmmaker Award, bestowed annually to a filmmaker of distinction. And supervising sound editor Greg Hedgepath will receive the Career Achievement Award for his prolific career in sound editing. Both awards will be presented during MPSE’s 72nd Annual Golden Reel Awards Gala on February 23, 2025 at the Ebell Theatre in Los Angeles.

    The MPSE Filmmaker Award is bestowed upon an individual outside the sound community whose career has demonstrated a great appreciation and understanding of the impact of sound editing. The MPSE Career Achievement Award is presented to a person whose career has made a significant impact on the sound community through exemplary work, service or leadership.

    “Kevin Costner has captivated audiences with his powerful storytelling throughout his illustrious career,” said MPSE president David Barber. “From epic Westerns to poignant dramas, his use of sound as an integral component of his cinematic storytelling has stirred our emotions and immersed viewers in the worlds he’s created for decades. This passion for sound is abundantly clear in his latest ambitious project, the Horizon saga. We are thrilled to honor him with the Filmmaker Award, recognizing his exceptional contributions to the art of storytelling through sound in film and television.”

    Barber added, “Greg Hedgepath is a true titan in the world of sound. His contributions to cinema are immense, spanning decades and encompassing a remarkable range of genres. From the heart-pounding intensity of ‘Speed’ and ‘Twister’ to the nuanced drama of ‘Selma’ and ‘Straight Outta Compton’, Greg’s work has consistently elevated... Read More

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