By Eddie Pells, National Writer
NEW YORK (AP) --The Olympic world’s ever-expanding quest to draw in young fans is meeting them where they are — on Roblox.
The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming platform to produce a new “Obby” — that’s Roblox for obstacle course — and other features that include ways to interact with U.S. athletes while also checking out highlights from the Paris Games and making visits to a virtual Team USA House called “The Vibe House.”
This new Roblox feature debuting Monday includes animated versions of 20 U.S. Olympians, including a surfer, a skateboarder and two break dancers — all of whom represent sports that have been added recently to the Olympic program in hopes of driving young fans to the games.
“My sister-in-law said my nieces are going to be more excited about me being in Roblox than me being in the Olympics,” said one of the breakers, 35-year-old Sunny Choi.
Roblox says more than half of its 77.7 million daily active users are between 11 and 26.
Choi and breaker Victor Montalvo will be featured in “Emotes” — animated versions of themselves that will feature some of their favorite dance moves. Four of their Emotes will be available for free, with the other available for purchase, and some of the proceeds going directly to the athletes.
The company says these are the first “official” Emotes created in Roblox based on real athletes and their actual moves.
“I did it because I just thought it was adorable and I’ll take any opportunity to share breaking with the wider community,” Choi said. “It’s so great for kids. The messaging in the game, for me, is very much about ‘be you and do what makes you happy.’ So hopefully, that resonates.”
ESPN and other channels return to DirecTV with a new Disney deal after a nearly 2-week blackout
DirecTV announced Saturday it had reached a deal with Walt Disney Co. that will restore ESPN and ABC-owned stations to its service after a nearly 2-week dispute that blacked out those networks for millions of viewers across the U.S.
The end of the impasse came in time for sports fans to watch ESPN's slate of college football games on DirecTV. It also will ensure that ABC's telecast of the Emmy Awards on Sunday night will be available in more major markets where viewers subscribe to DirecTV's pay service.
ABC had been unavailable since Sept. 1 on DirecTV in several markets where the station is owned by Disney. Those were located in the San Francisco Bay Area; Fresno, California; New York; Chicago; Philadelphia; Houston; and Raleigh, North Carolina.
DirecTV's 11 million subscribers abruptly lost access to ESPN, the ABC-owned stations and other Disney-owned channels such as FX and National Geographic during the Labor Day weekend in a dispute over carriage fees and programming flexibility.
Some viewers were watching the fourth round of the U.S. Open tennis tournament when ESPN suddenly went dark and others were getting ready to watch a college football showdown between LSU and Southern California.
The impasse also kept the NFL's opening game of Monday Night Football off of DirecTV's service.
Financial details of Disney's new deal with DirecTV weren't disclosed as part of Saturday's announcement. DirecTV's payments to Disney will be based on "market-based" pricing, according to the announcement about the deal.
The agreement also will give DirecTV the ability to offer Disney's video streaming services a la carte as well as in its own bundled packages. DirecTV won the right to include ESPN's forthcoming direct-to-consumer... Read More