Oink Ink Radio will launch 25 for 25, a countdown of the company’s 25 favorite radio spots through its 25 years in business. The New York creative shop has earned numerous radio awards over the years and has worked for notable clients including Google, AT&T, CBS Television, Ford, Staples, McDonald’s, Walgreens, and Pepsi.
To kick off 25 for 25, the first three spots were released Oct. 21 on Oink Ink’s website and in social media, along with three individual podcasts in which Dan and Jim Price, the boutique agency’s founders and brothers, discuss the making of the commercials. The countdown continues with additional spots and podcasts released each week through Feb. 2, 2017, Oink Ink’s actual 25th anniversary.
“Reminiscing about spots we’d done over the years was fun,” said Dan Price, president of Oink Ink. “That was really the first time we’d ever done anything like that — you get so caught up in the day-to-day business of work. Jim and I really enjoyed the process. I was surprised by how familiar decades-old spots were to us. The good ones really tend to stand out and linger — even though separated in time by thousands of spots.”
The Price brothers have earned their place in the advertising industry with a trademark wit and measured creative approach. Jim Price, Oink’s VP/executive creative director, said, “I believe those in the industry will appreciate hearing some of the thinking that went behind executing each spot —things they’ll relate to: from client requirements to concepting to casting, production and mixing. Hopefully, it’ll make for an engaging 10 minutes each week.”
Through the years, Oink Ink has won more awards than they are able to count. In fact, they all but stopped entering award shows a few years back. Dan Price says it’s not the awards that drive them to keep creating the most memorable radio advertisements out there.
“We really got to the point where we just weren’t getting anything from award shows anymore. We’d won all of them — multiple times each. Clients don’t care about that stuff; and we ourselves have come to care maybe even less. This will sound corny — but our satisfaction comes from clients calling on us a second time, a fifth time, year after year. That’s when we know our work is appreciated.”
To hear the first spots and podcasts in Oink Ink’s 25 for 25, click www.oinkcreative.com/25thanniversary.
