Asian Americans, more than any other group, are using digital devices and streaming services for their television viewing, according to a report made public Monday.
The Nielsen company study said that Asian Americans are becoming key consumers and influencers in entertainment and gaming.
And Asian Americans are proving to be more tech savvy as their purchasing power widens, the report found. They are leaving behind live TV for Internet-based viewing at nearly double the rate of the total U.S. population.
The survey titled "Engaging Asian American Consumers at the Dawn of a New Decade" looked at people who identified as being Asian, Native Hawaiian or Pacific Islander alone or in combination with another race.
It found that about 82% of Asian Americans subscribe to at least one streaming service, compared to 72% of the total population.
According to Nielsen, Asian Americans believe streaming platforms are where they will see more representation of people like themselves on TV.
The report cited Netflix, whose programming includes Ken Jeong and Ali Wong's comedy specials and the "Ugly Delicious" food show hosted by chef David Chang.
On gaming, the report found that Asian Americans are 14% more likely to own gaming consoles than other U.S, residents.
The U.S. Asian American population is the fastest-growing group of all major ethnic and racial groups among eligible U.S. voters, according to a Pew Research Center analysis. They make up more than 11 million, or nearly 5%, of the electorate.
Asian American spending surpassed $1 trillion in 2019, according to Nielsen. That figure is projected to reach $1.3 trillion in 2022.
SMPTE elects board officers, regional governors
SMPTE®,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
“SMPTE’s membership has spoken,” said SMPTE interim executive director Sally-Ann D’Amato. “These officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!”
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More