Heinz is launching ketchup ads inspired by the TV show "Mad Men."
The idea of the campaign, which shows foods like French fries and hamburgers up close without any condiments, is to underscore that they need ketchup to be complete. Kraft Heinz is noting tongue-in-cheek that the "Pass the Heinz" campaign was created by the main character of "Mad Men," ad executive Don Draper. It is also crediting Draper's fictional ad agency, Sterling Cooper Draper Pryce, as well as its real-life agency.
The Kraft Heinz Co. says the campaign will run as traditional print ads, such as in the New York Post, and on outdoor billboards.
"Mad Men," a drama set in the 1960s New York advertising world, ended its seven-season run in 2015.
Jean Smart, Ariana Grande, Michael Keaton among hosts for “SNL” season 50
Fresh off her Emmys win, Jean Smart will kick off the landmark 50th season of "Saturday Night Live."
NBC on Thursday announced the lineup of hosts for the season, which premieres Sept. 28. Joining Smart on the first show will be Jelly Roll as the musical act. He was also at the Emmys, singing during the ceremony's in memoriam segment.
It will be Smart's first time hosting "SNL."
Comedian Nate Bargatze will host on Oct. 5, with Coldplay as the musical guest.
Ariana Grande will host Oct. 12, with musical guest Stevie Nicks.
"Beetlejuice" star Michael Keaton will host on Oct. 19, the last show before Halloween, and Billie Eilish will be that night's musical guest.
The host on Nov. 2 will be "SNL" alum John Mulaney, with breakout sensation Chappell Roan as the music guest.
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