By Mark Kennedy, Entertainment Writer
NEW YORK (AP) --Netflix will remove footage of a real fiery train disaster from its hit post-apocalyptic survival film "Bird Box" months after the streaming giant was criticized for exploiting a tragedy.
The stock footage was taken from a 2013 crash in the Quebec town of Lac-Megantic when a train carrying crude oil came off the tracks and exploded into a massive ball of fire, killing 47 people.
Netflix licensed the footage from the stock image vendor Pond 5 and used it in "Bird Box" in an early TV news montage. The Sandra Bullock-led thriller is about monstrous entities that compel any human who sees them to quickly try to kill themselves.
Pond 5 in January said the footage "was taken out of context" and apologized. But Netflix said at the time it wasn't planning to cut the clip, although said it was looking at ways to do things differently moving forward.
Nexflix changed its mind and said Friday it will replace the footage with an outtake from a former TV series in the U.S. The company said it is "sorry for any pain caused to the Lac-Megantic community."
The mayor of Lac-Megantic, Julie Morin, had criticized the use of the footage, calling it "a lack of respect." She and Quebec's culture and communications minister, Nathalie Roy, applauded Netflix's latest move. "This result shows that by being united and pooling our efforts, everything is possible," Roy tweeted.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More