Register

    NBCUniversal making $200 million investment in BuzzFeed

    By SHOOTUpdated:No Comments955 Views
    This Thursday, Dec. 3, 2009, file photo, the NBC Universal logo hangs on a building in Los Angeles. (AP Photo/Jae C. Hong, File)
    NEW YORK (AP) --

    NBCUniversal, following a potentially younger viewing audience wherever it goes, has placed a $200 million bet on the fast-growing BuzzFeed.

    The announcement from the division of cable giant Comcast Corp. on Tuesday comes not even a week after it made an identical investment in Vox Media, which runs the food blog Eater, SB Nation and Re/code.

    Traditional broadcasters have scrambled to pick up viewers, especially millennials, as habits are reshaped by new technology that allows people to watch what they want, when the want to watch it.

    Netflix, the front-runner in on-demand viewing, added 3.3 million worldwide subscribers during its last quarter, ending the period with 65.6 million customers. About 900,000 of the additional subscribers were signed up in the U.S., where Netflix now has 42.3 million customers.

    HBO and Showtime are now offering streaming services for a stand-alone monthly charge, free of a traditional cable package.

    Cable and satellite services have created stripped down packages seeking to lure millennials and others who want more control over what they pay for.

    NBCUniversal said that it wants to begin collaborating on editorial content with its new partners. The deal could allow BuzzFeed to expand its reach.

    BuzzFeed has more than 200 million monthly unique visitors and has 1.5 billion monthly video views, NBCUniversal said Tuesday.

    Tags:BuzzfeedNBCUniversal



    Football Practice Preps Nikki Glaser For Hosting The Golden Globes

    Thursday, December 26, 2024
    Nikki Glaser stands on the field after NFL football game between the Los Angeles Chargers and the Denver Broncos, Thursday, Dec. 19, 2024, in Inglewood, Calif. (AP Photo/Eric Thayer)

    What do Tom Brady, Taylor Swift and comedy have to do with learning about football?

    In the case of Nikki Glaser, it is all intertwined.

    Glaser has become a familiar face to football fans this season. Her breakthrough performance at the Tom Brady Roast on May 5 paved the way for five appearances on Amazon Prime Video's "Thursday Night Football" postgame show.

    Before last Thursday's game between the Denver Broncos and Los Angeles Chargers, Glaser said doing her "Late Hits" segment was a no-brainer following her success at the Brady roast.

    "The football audience is kind of familiar with me already. It's one that is OK with me not knowing every detail about football or expecting me to be an expert about it because I was who I was on the Brady Roast. I kind of admitted to not really following football that much," Glaser said. "And I became a fan of Tom Brady and the sport in doing it through that process. So then I was like, 'Let me just keep learning about football through joking about it.' And that was kind of my goal."

    Glaser admits her knowledge of football is not all the way there yet. Still, it is further ahead than it was a year ago when she started casually watching Chiefs games due to Swift's relationship with Kansas City tight end Travis Kelce.

    And mostly then, it was to see when Swift appeared on screen.

    However, Glaser decided to start learning more about the game, which she compared to trying to learn a new language.

    "I went my whole life putting on blinders because I was just scared to look stupid if I tried to learn. I always thought football fans would be really judgmental and cruel about my lack of knowledge. But they're not," Glaser said. "They're eager for you to understand and... Read More

    MySHOOT Profiles


    Add A Comment