This July 28, 2012 file photo shows the opening ceremony of the 2012 Summer Olympics in London (AP file photo).
NEW YORK (AP) --
Television ad sales for the Rio de Janeiro Olympics in August are on pace to exceed the $1 billion spent during the London Olympics four years ago.
NBC executive Seth Winter says several deals done over the past two months put ad sales on pace for an Olympic record. Digital ad sales are expected to rise 50 percent from London as more people watch TV on smartphones and tablets.
Advertisers are coming from a range of industries including automotive, technology and health care.
The update echoes Winter's prediction last year that NBC expected to exceed the numbers from the London games. Winter is executive vice president for sports advertising sales at NBCUniversal, a division of Philadelphia-based Comcast Corp.
Pepsi soft drinks in plastic bottles are on sale at a grocery store in New York on Weds., Nov. 15, 2023. (AP Photo/Ted Shaffrey, File)
PepsiCo confirmed Friday that it's ending some of its diversity, equity and inclusion initiatives, even as rival Coca-Cola voiced support for its own inclusion efforts.
In a memo sent to employees, PepsiCo CEO Ramon Laguarta said the company will no longer set goals for minority representation in its managerial roles or supplier base. The company will also align its sponsorships to events and groups that promote business growth, he said.
Laguarta wrote that inclusion remains important to PepsiCo, whose brands include Gatorade, Lay's potato chips, Doritos, Mountain Dew as well as Pepsi. The Purchase, New York-based company's chief diversity officer will transition to a broader role focused on employee engagement, leadership development and ensuring an inclusive culture, he said.
Since President Donald Trump returned to the White House last month, U.S. government agencies, companies and schools have rushed to reevaluate policies and programs they adopted with the goal of reducing discrimination against members of minority groups, women and LGBTQ+ people.
Trump ended DEI programs within the federal government and has warned schools to end DEI programs or risk losing federal money.
PepsiCo's rollback came as Coca-Cola reaffirmed support for its DEI efforts.
In its annual report, Atlanta-based Coke warned that its business could be negatively affected if it is unable to attract employees that reflect its broad range of customers.
"Failure to maintain a corporate culture that fosters innovation, collaboration and inclusion โฆ could disrupt our operations and adversely affect our business and our future success," the company said.
Coca-Cola has set a goal of having women in 50% of its senior leadership roles by... Read More
