By David Bauder, Media Writer
NEW YORK (AP) --In what was otherwise a rough two weeks in Tokyo for NBC, television viewers responded — at least slightly — to the U.S. Olympic team's strong performance in the second half of the Games.
NBC's primetime broadcast viewership for the second week was down 46% compared to the Rio de Janeiro Olympics of 2016, the Nielsen company said. In the first week, NBC was down 52% compared to Rio.
Last Tuesday, the 14.3 million people who watched the Games on NBC was actually up from the 14 million that had watched a week earlier from Tokyo. Generally, viewership goes down in the second week of the Olympics as viewers begin to tire of the nightly competition.
NBC said the Tokyo games averaged 15.6 million in primetime viewership when the main network, cable outlets and streaming are added in. That's down 42% from the Olympics in Brazil.
The Tokyo streaming consumption of 5.5 billion minutes was up 22% over Rio, NBC said.
For the week, NBC averaged 10.6 million viewers in primetime. CBS had 2.3 million, Fox had 2.1 million, ABC had 1.9 million, Univision had 1.3 million, Ion Television had 1.1 million and Telemundo had 960,000.
Fox News Channel was the most-watched cable network in primetime, averaging 2.06 million viewers. The USA network had 1.16 million, MSNBC had 1.01 million, HGTV had 980,000 and TLC had 910,000.ABC's "World News Tonight" won the evening news ratings race with and average of 7.4 million viewers. NBC's "Nightly News" had 6.9 million and the "CBS Evening News" had 4.7 million.
For the week of Aug. 2-8, the 20 most-watched programs in primetime, their networks and viewerships:
1. "Summer Olympics" (Tuesday), NBC, 14.31 million.
2. "Summer Olympics" (Monday), NBC, 13.71 million.
3. "Summer Olympics" (Wednesday), NBC, 11.01 million.
4. "Summer Olympics" (Thursday), NBC, 10.99 million.
5. "Summer Olympics" (Friday), NBC, 9.85 million.
6. "Summer Olympics Closing Ceremony," NBC, 8.82 million.
7. "Summer Olympics" (Saturday), NBC, 8.45 million.
8. NFL Exhibition Football: Dallas vs. Pittsburgh, Fox, 7.31 million.
9. "60 Minutes," CBS, 6.10 million.
10. "Tokyo Gold," NBC, 5.84 million.
11. "Big Brother" (Sunday), CBS, 3.97 million.
12. "Big Brother" (Thursday), CBS, 3.73 million.
13. "The Bachelorette," ABC, 3.66 million.
14. "Big Brother" (Wednesday), CBS, 3.64 million.
15. "Family Game Fight," NBC, 3.39 million.
16. "NCIS," CBS, 3.16 million.
17. "Tucker Carlson Tonight" (Wednesday), Fox News, 3.07 million.
18. "Tucker Carlson Tonight" (Monday), Fox News, 2.927 million.
19. "Tucker Carlson Tonight" (Tuesday), Fox News, 2.923 million.
20. "Tucker Carlson Tonight" (Thursday), Fox News, 2.8 million.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More