By Lynn Elber, Television Writer
LOS ANGELES (AP) --"The Wiz" is coming to TV and back to Broadway with productions from NBC and Cirque du Soleil.
NBC said Monday it will air a Dec. 3 live production of the hit 1970s stage reinvention of "The Wizard of Oz." Its partner on the TV version will be Cirque du Soleil's new stage theatrical division, which will then present "The Wiz" on Broadway for the 2016-17 season.
Live musicals are becoming a NBC holiday month tradition: The network scored nearly 19 million viewers for "The Sound of Music" starring Carrie Underwood in December 2013, although less than half that number tuned in for last year's "Peter Pan Live!"
In January, NBC Entertainment Chairman Robert Greenblatt said the network remained committed to such projects and was weighing either "The Wiz" or "The Music Man" next.
"Cirque's incredible imagination will help bring the fantasy world of Oz vividly to life and give this great show a modern spin on the age-old story we all love," Greenblatt said in a statement Monday.
Tony-Award-winning director Kenny Leon ("A Raisin in the Sun") will stage the TV production and Broadway revival of "The Wiz" in collaboration with fellow Tony winner Harvey Fierstein ("Torch Song Trilogy," ''Hairspray"), who's to contribute new material.
Craig Zadan and Neil Meron, executive producers for NBC's previous musicals, will have the same jobs for "The Wiz," the network said.
"The Wiz" was adapted from "The Wonderful Wizard of Oz" by L. Frank Baum, with a book by William F. Brown, and music and lyrics by Charlie Smalls. The production opened on Broadway in 1975 and won seven Tonys, including best musical.
Casting for the TV and stage versions wasn't announced.
The original Broadway production featured Stephanie Mills as Dorothy, Dee Dee Bridgewater as good witch Glinda and Andre De Shields as the Wiz. Mills returned as Dorothy in a 1984 revival.
A 1978 movie version of "The Wiz" starred Diana Ross, Lena Horne and Richard Pryor in those respective roles. Michael Jackson co-starred as the Scarecrow, with Nipsey Russell as the Tinman and Ted Ross as the Lion.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More