NBC News is buying a minority stake in the overseas television news outlet Euronews, appointing NBC News President Deborah Turness to run the new partnership, and having "Today" show chief executive Noah Oppenheim replace her as NBC News president.
NBC News Chairman Andrew Lack on Tuesday announced the deal with Euronews, which employs some 500 journalists and airs in 164 countries across Europe, Africa and the Middle East. NBC is paying $30 million, and the new venture will be known as Euronews NBC.
American viewers will be able to see Euronews journalists adding their expertise to NBC News, MSNBC and digital coverage of international stories, the network said.
"We believe we've found a unique international partner at a pivotal time in global news," Lack said in a memo to his staff.
Turness will be president of the newly formed NBC News International, responsible for pulling together the two news organization, and will eventually relocate to her native England.
Oppenheim will add supervision of other newscasts like "Meet the Press" and "Nightly News" to his portfolio. He has been the chief executive in charge of "Today" for two years, with the morning show pulling closer to "Good Morning America" in viewership and leading among youthful viewers that advertisers seek.
"He has honed the broadcast, and audiences have rewarded us for it," Lack said.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
“I’ve... Read More