Mino Jarjoura has joined Pulse Films as global president, commercials and music videos.
Jarjoura has spent much of his career working with some of the most inspiring minds in film and advertising. He joins Pulse with a track record of successful creative projects, and event-based advertising. He has produced and/or executive produced over 40 Super Bowl commercials, and garnered an Academy Award nomination for his work producing long-time friend Bryan Buckley’s short film, Asad, featuring an all-Somali refugee cast. The project was also lauded by Archbishop Desmond Tutu for its profound impact on collective understanding.
Based in Los Angeles, Jarjoura is charged with leading Pulse’s world class commercial and music video international teams. With a focus centered around supporting the company’s global director roster, and building a new growth strategy, he will also continue to uphold and evolve the Pulse Films legacy of undertaking productions of all sizes, creating premium content with bold visuals.
With over 23 years in the industry, Jarjoura has led numerous productions ranging from impactful activism-driven work to blockbuster event advertising amassing a multitude of awards and accolades, including Cannes Lions, Emmy recognition and the aforementioned Oscar nomination. Most recently, Jarjoura served as managing director at Hungry Man, his roost for 17 years.
Jarjoura said, “I am joining Pulse at such a rousing and pivotal moment. I am very excited to take the reins; collaborating with our incredibly talented directors and our seasoned producers to shape the brand’s evolution. I’ve long admired the architecture of Pulse Films; with self-standing scripted, non-fiction, music video and commercial business units there is so much to offer beyond what a traditional production company does for both their clients and talent. Our intention is to represent, develop and support filmmakers across all our formats, bolstering the continued diversity of offering while fostering further innovation, creativity, and standout moments of culture.”
Across the division, Pulse Films have made other organizational changes to strengthen the team and their creative offerings. Reporting into Jarjoura, London based Jamie Walker and Chris Harrison, who take on new roles as co-managing directors, leading the commercials team in the UK, while Rik Green is promoted to global head of music videos. Head of new business Jack Smith, executive producer Nnena Nwakodo and sr. executive producer Casey Engelhardt will all continue to work closely with director talent and leadership to keep pushing creative boundaries.
